LoopNet Listing Policy & Guidelines
Please familiarize yourself with LoopNet's Listing Policies and Guidelines (the "Listing Policies") prior to entering a property listing on the LoopNet website. All listings are subject to the Listing Policies.
Listing Review
All listings entered on LoopNet may be subject to review by LoopNet company personnel ("Listing Review") prior to becoming available for full viewing online. LoopNet reserves the right, but not the obligation, to review any listing entered by Customer on LoopNet. Although Customer's listings may be subject to Listing Review, Customer remains solely responsible for abiding by the Listing Policies and LoopNet's Terms and Conditions. The Listing Policies prohibit Customer from entering any listing that infringes upon the intellectual property rights of any party, or that otherwise violates LoopNet's Terms and Conditions. By entering listings on LoopNet, Customer warrants and represents that Customer owns or otherwise controls all of the rights to such content including, without limitation, all the rights necessary for Customer to provide, post, upload, input or submit such content. Customer acknowledges that LoopNet cannot police or control all of the content provided by Customer(s) that is made available on LoopNet.
Listings that violate any of the Listing Policies stated herein will not receive Listing Review approval for active posting on LoopNet until the issue in question has been addressed. When conducting Listing Review, new listings added to LoopNet are examined to determine whether such listings are in compliance with the Listing Policies. In the event Listing Review determines a listing violates Listing Policies (including but not limited to containing inaccurate or incomplete information), Listing Review will send an email message to the Customer about such listing, clearly stating how such proposed listing does not conform to established Listing Policies and offering solutions on how to rectify the deficiency. After the Customer receives notice from Listing Review, the Customer will be given a reasonable amount of time (routinely, 48 hours) to respond. It is then the sole responsibility of the Customer to review the communication from Listing Review, revise the listing as appropriate, and resubmit the corrected listing. Once the appropriate revision has been made, and Listing Review determines the listing is compliant with Listing Policies, the listing will be made available for full viewing on the site. However, if the Customer fails to respond to the communication from Listing Review, LoopNet in its sole discretion reserves the right to remove any and all content that continues to violate the Listing Policies, including disallowing listings from the Service.
Required Fields
All fields noted by an asterisk (*) on the add property page are required fields and must be completed with valid data pertaining to the property being listed ("Required Fields"). Property listings where data is missing or data entered in the Required Fields is deemed illogical will be removed from the site until valid content is entered in the Required Fields.
Address Fields
All Address fields on LoopNet including Address, City, State and Zip Code are Required Fields. These fields are intended for listing the physical address or intersection of the property being listed. These fields are not for the listing of additional information about the property (see Property Description). Entering "Confidential", "Call Broker", "Withheld", or any other verbiage designed to withhold, hide, and/or conceal the physical address in the Address1 or City Name fields is strictly prohibited. LoopNet reserves the right to remove any and all property listings with non-address related or invalid information in any address specific field with or without contacting the listing broker.
Property Description
Property descriptions are for the description of the property that is for sale or for lease only. The posting of contact name, phone number, fax number, company information or URL links for any contacts including those who are not LoopNet members is strictly prohibited in this section. This type of information in the Property Description field will be removed from the listing and the listing broker will receive an email informing them of the change. Habitual violations of this policy will result in LoopNet's removal of all of such Customer's active listings on the Service until all such content has been appropriately rectified.
Property Type
Properties must be identified with the appropriate property type. Adding the same listings under multiple property types is prohibited (see Duplicates). LoopNet allows each listing to associate with up to three (3) property subtypes in order to improve exposure for the listing during searches. LoopNet reserves the right to change or remove property types deemed to be misleading.
Pricing
A valid Sales Price in the Price Asking field for the listed property is required for all LoopNet Sale Listings and a valid rental rate for each space is required for all LoopNet Lease Listings. Confidential pricing is permitted on sale listings for Premium Membership for Professionals members only via the Opinion of Value function. Opinion of Value, a check box listed next to the Price Asking field, displays the sales price for searchers on the LoopNet site as Not Disclosed. By entering a valid Asking Price in the required field and utilizing this function, properties will return in price range searches; however, the actual price will remain confidential. LoopNet reserves the right to remove all listings that are deemed to have invalid prices or rental rates including any listing with $0 listed in Lease Rate, Sales Price and Opinion of Value fields.
Listing Parameters
In order to maximize the features of the LoopNet service, Customers should note certain parameters in the listing process.
Commercial Property
LoopNet is a web site for commercial real estate. Listing of single-family residences is prohibited on the LoopNet website, except if such residences have a residential income purpose (e.g. to purchase a residence whose customary use has been as a rental property), in which case such properties may by listed under the Residential Income category only. The listing of single family residential income property under all other categories is prohibited. Any listing deemed to be a non-income generating, single-family residence will be removed from the system during the listing approval process and an email will be sent to the Customer stating that the property has been identified as a single-family residential property.
Contact Information
Premium Member Listings added to the LoopNet web site will receive Premium Membership for Professionals Listing benefits if the Primary Contact referenced for that listing is a Premium Professional Member within his or her Premium Listing Plan.
Confidential Listings
The ability to market a Confidential Listing is a benefit available only to Premium Members. Basic listings that post "Confidential", "Call broker", "Undisclosed", "Withheld" or any other similar verbiage in any required field including Address1, City Name, Property Name or Property Description are prohibited. All content of this type will be removed from Basic listings prior to approval for viewing by searchers on the LoopNet site. Habitual abuse of this policy may lead to the removal of all active listings for the listing broker from the site.
Duplicates
Property Listings LoopNet prohibits the listing of a single property more than once on the web site at the same time. A duplicate is defined as the same physical property listed under more than one property ID. LoopNet reserves the right to remove any and all properties that are determined to be duplicates with or without contacting the listing broker. Customers may, however, list a property for sale and for lease at the same time.
Space Listings LoopNet prohibits the listing of the same space more than once on the web site at the same time. A space listing is defined as a single suite or unit of space listed for lease. LoopNet provides minimum divisible/maximum contiguous options for divisible space and up to three (3) subcategories for space type under space detail. Total space available in a building cannot exceed the total square footage of the building. LoopNet reserves the right to combine duplicate space listings into a single listing or to remove the listing from the system with or without contacting the listing broker.
Listing Quantity, Submission, and Display
Members may list an unlimited number of listings on LoopNet.com. Premium Professional Membership provides Premium exposure for the number of listings paid for in the Premium Listing Plan. Premium Members must list all Premium listings in accordance with LoopNet's Terms and Conditions. Basic Listings submitted to LoopNet will only be available to Premium Members and Premium Searcher Members searching for property on LoopNet and will not be fully displayed in search results for other Basic Members to view.
Use of Photographs
Building photographs posted, attached, or affixed to listings must be actual photographs of the building being listed. All such photographs must be either (a) the property of the listing broker or (b) the listing broker must have received all necessary rights and authorizations, including from the photographer and/or copyright owner of any photographs, to publish such photographs on the Customer's website or on LoopNet's website for the purpose of advertising the subject property. Photographs uploaded that are not directly related to the building or property being listed, including brokerage company logos, may be removed at the discretion of LoopNet.
Prohibited Conduct
Customers are advised to refrain from engaging in the conduct specified in this section, as it is not permitted on the LoopNet Service.
"Billboard" Listings
Listings on LoopNet are for properties that are currently offered for Sale or Lease. It is not permitted to post listings on the Service that have already been sold or are no longer on the market, i.e. posting listings on the Service for marketing or advertising purposes ("Billboard Listings"). All listings for properties already sold or off-market will be removed.
Keyword Manipulation
LoopNet offers the ability to search for properties on key words. This is designed to enable searchers to narrow their criteria based on specific requirements. Keyword manipulation is unfair to searchers by returning listings that clearly do not meet their criteria. Keywords identified in the property name, property description, location description or property highlights field that are clearly not relevant to the property being marketed will be removed by Listing Review. Habitual abuse of this policy by a Customer may, at the sole discretion of LoopNet, lead to the removal of all of that Customer's active listings from the web site and suspension of that Customer's ability to list properties on the Service.
Offensive Language
Use of profanity or vulgar language in any section of the LoopNet database is strictly prohibited. This includes the use of language that is generally considered obscene, profane, sexual, hateful, or racist in nature. Listing or user information that includes profane language will be removed from the Service immediately. Customers posting such language to the LoopNet web site may be subject to disciplinary action, including indefinite suspension of a Customer's account, temporary suspension or a formal warning.
Last updated: September 4, 2008
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