2 S Marshall Rd
Superior, CO 80027
Tesla Service Plus · Retail Property For Sale

The subject property is ideally located with excellent access and visibility at the intersection of Marshall Road (19,000 AADT) McCaslin Boulevard (19,432 AADT) near their junctions with Interstate-36 (86,222 AADT), a regional arterial linking Superior to Boulder and Denver. The site benefits from robust demographics with a population of 953,939 within a fifteen mile radius. Median home value within five miles of the site exceeds $421,560, and average household income within that radius is $118,220. Nearly 70% of residents in the surrounding area have attained a bachelor’s degree or higher. The site is easily accessible to the greater Boulder and Denver markets, located approximately 8 miles from downtown Boulder and 22 miles from Downtown Denver. The property neighbors the preeminent Downtown Superior development, a 157-acre mixed-use development located immediately south of the site. The development will include 1,400 residential units, including single-family homes and multi-family units, as well as 373,000 square feet of office space, 250,000 square feet of retail space, approximately 194,600 square feet of flex commercial space, two hotels, 42 acres of parks, trails, and open space, and the recently completed 150,000 square foot Sports Stable indoor recreation center, expected to draw up to 1.6 million visitors per year. This location has been a top priority for Tesla as a flagship location serving Boulder, north Denver, northern Colorado, including Aspen, Colorado Springs, and Broomfield, and major markets throughout Wyoming, Idaho, and Montana, including Jackson Hole, Sun Valley, Bozeman, Helena, and Kalispell. As a Service Plus site, the property will draw current Tesla owners, new Tesla buyers, and prospective buyers throughout the region for service, new car deliveries, and sales. The property is ideally situated to target Tesla’s primary consumer bases. The company’s target market for the Model S and Model X vehicles includes individuals 35 and older with household incomes of $100,000 or higher; the more affordable Model 3 broadens this consumer base, appealing to households earning $80,000 or more per year. These demographic groups are highly accessible to Tesla in key markets within this property’s trade area. This property is listed in conjunction with Colorado-licensed real estate broker Jonathan Power.