1 W 1st Ave
Pierson, FL 32180
PIERSON PROJECT I COMMERCIAL LAND ASSEMBLAGE · Land For Sale · 3.37 AC

PIERSON PROJECT I | COMMERCIAL LAND ASSEMBLAGE FOR SALE | 2 PARCELS | 3.37 ACRES -/+ | OWNER FINANCING AVAILABLE
Benefiting from its strategic location, existing infrastructure, regional growth catalysts, and proximity to a proposed Bass Pro Shops Resort in Putnam County, approximately 15–20 minutes away.
Key Highlights: Location & Appeal. Located on US-17 near City Townhall, T-Dewitt Taylor Middle High School, and Pierson Municipal Airport, the site offers high visibility and accessibility, ideal for coffee shops, fast-food restaurants such as McDonald’s, Wendy’s, Chick-fil-A, Dairy Queen, Dunkin Donuts, Taco Bell, Krispy Kreme, Chipotle, Firehouse Subs, and Jersey Mike’s, or , or convenience stores. Its proximity (15–20 minutes) to the planned Bass Pro Shops Resort in Putnam County enhances its appeal, as the resort is expected to drive tourism and traffic to the region.
Infrastructure: Development-ready with on-site power, city water, completed curbing, entrances, and exits, reducing costs and expediting project timelines.
Market Context: Pierson’s stable real estate market (median home price: $392,450; $234/sq ft as of Nov 2024) and rural charm, combined with its position in the "Fern Capital of the World," make it ripe for growth. The nearby Bass Pro Shops Resort, spanning over 5,200 acres near Welaka and Satsuma, is anticipated to significantly boost local commerce and short-term rental demand.
FDOT Project: The 13.7-mile shared-use path along US-17, part of the 260-mile St. Johns River to Sea Loop Trail, will improve connectivity and attract visitors. Project is funded and currently in design. Click here to view project files
Scope: A pedestrian and cyclist path integrating with US-17’s corridor.
Timeline: Design phase completion by May 2026; public meeting in early 2025.
Economic Impact: Expected to increase foot and bike traffic, complementing the tourism surge from the Bass Pro Shops Resort.
Contact: FDOT Project Manager Blaire Scheller at (386) 943-5232 or Blaire.Scheller@dot.state.fl.us.
UPDATE: Bass Pro Shops Resort has acquired over 5,200 acres in Putnam County near Welaka and Satsuma, just 15–20 minutes from the Pierson property. Inspired by the acclaimed Big Cedar Lodge in Missouri, the resort will showcase world-class amenities including lodging, golf, fishing, and extensive outdoor recreation.
The land has already been cleared, and construction is underway on a 12-acre bass pond. Led by CEO Johnny Morris, the development is expected to generate hundreds of jobs, attract major tourism, and—upon completion—span an area larger than four Disney theme parks. This transformative project will significantly enhance the economic potential of nearby commercial sites, including the US-17 property.
Investment Potential: The property’s strategic location, existing infrastructure, proximity to the FDOT trail, and close distance to the Bass Pro Shops resort make it a prime investment for commercial development. The resort’s anticipated economic impact, including increased tourism and demand for retail and hospitality, positions the site to capitalize on Pierson’s and Putnam County’s growth.
Recommendation: Investors should act swiftly to leverage the property’s proximity to the Bass Pro Shops Resort and the FDOT project. Review FDOT project files, monitor Bass Pro Shops’ development updates, and engage with local stakeholders to maximize investment potential. For further details, contact FDOT or visit the project portal.