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Investment Highlights

  • CENTRAL DOWNTOWN WINSTON-SALEM LOCATION WITH EXCELLENT WALKABILITY
  • CULTURALLY SIGNIFICANT PROPERTY INCLUDED ON THE NATIONAL REGISTER OF HISTORIC PLACES
  • DIVERSE DEMAND DRIVERS INCLUDING HIGHER EDUCATION, MEDICAL, CORPORATE, AND LEISURE

Executive Summary

Berkadia Hotels & Hospitality is pleased to offer, on an exclusive basis, the opportunity to acquire a fee simple interest in the 75-key Hotel Indigo Winston-Salem Downtown located at 104 W Fourth St, Winston-Salem, NC (the “Hotel”, “Property” or “Indigo”).
Hotel Indigo Winston-Salem Downtown is a 75-key, boutique upper-upscale hotel ideally positioned in the heart of downtown Winston-Salem, offering exceptional walkability and access to the area’s leading corporate, educational, medical, and leisure demand drivers. Originally built in 1928, the six-story concrete building was acquired in 2016 for conversion to hotel use. Current ownership completed a multimillion-dollar conversion in 2019, blending historic character with modern functionality. The property is further distinguished by its inclusion on the National Register of Historic Places, offering a highly differentiated guest experience in one of North Carolina’s most vibrant urban markets.
The Hotel features strong in-place cash flow with additional top-line upside, supported by a diverse and resilient demand base. Amenities include Sir Winston Wine Loft & Restaurant, a fitness center, and 1,052 square feet of meeting space (additional event space in the wine loft) to capture business and social demand. Offered fee simple and unencumbered by management, Hotel Indigo Winston-Salem Downtown provides investors with operational flexibility, durable real estate fundamentals, and the opportunity to acquire a culturally significant asset with both proven performance and future growth potential.
Please reach out to Natalie Castillo (natalie.castillo@berkadia.com) and Dylan Jones (dylan.jones@berkadia.com) to learn more about the property, the sales process, and to schedule a tour.

Property Facts

Sale Type Investment
Property Type Hospitality
Property Subtype Hotel
Building Class B
Lot Size 0.22 AC
Building Size 56,273 SF
No. Rooms 75
No. Stories 6
Year Built/Renovated 1927/2019
Corridor Interior
Opportunity Zone Yes
Zoning CB WO

Amenities

  • Business Center
  • Fitness Center
  • Restaurant
  • Room Service
  • High Speed Internet Access
  • On-Site Bar
  • Meeting Event Space
  • Public Access Wifi
  • Smoke-Free

Room Mix Information

Description No. Rooms Daily Rate SF
Guest Room 75 $224.00 -
Very walkable
80/100
Very drivable
80/100
Limited public transit
30/100
Moderately bikeable
60/100

Property Taxes

Property Taxes

Parcel Number
6835-26-1932
Land Assessment
$288,300
Improvements Assessment
$10,575,200
Total Assessment
$10,863,500
  • Listing ID: 41523719

  • Date on Market: 8/1/2026

  • Last Updated:

  • Address: 104 W 4th St, Winston-Salem, NC 27101

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