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Rare Vacant Hoboken Multifamily 106 Willow Ave 8 Apartment Units Online Auction Sale Hoboken, NJ 07030

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Investment Highlights

  • 106 Willow Avenue presents a four-story, apartment building comprised of eight one-bedroom, one-bathroom units.
  • Rare opportunity for redevelopment in the city’s Central Business District, a high-barrier-to-entry multifamily market.
  • Within walking distance to the Hoboken Path Station with direct access into Manhattan along the scenic Hudson River.
  • Located 4 blocks from Washington Street, a main retail corridor in Hoboken with national retailers, shops, restaurants, and entertainment.
  • Superior demographics with over 95,000 people with an average household income of over $172,000 within 1 mile of the subject.
  • Townhouses and condos make up the bulk of housing; the four-to-six-story redbrick low-rises enhance the small-town feel of the bustling city.

Executive Summary

The Cafiero Team of Marcus & Millichap proudly presents 106 Willow Avenue, a rare multifamily repositioning and redevelopment opportunity in the heart of Hoboken. eight-unit apartment building spanning four stories along a dense housing block located along one of Hoboken’s primary north–south corridors within walking distance of the Hoboken waterfront and major transit connections to Manhattan.

Four-story apartment building is zoned R-3 Residential and offers an investor the opportunity to revamp the interior. 106 Willow Avenue’s direct frontage sees more than 14,000 daily passing vehicles and abundant sidewalk traffic, making it a curb-appealing asset ready to cater to Downtown Hoboken’s booming suburban environment.

Hoboken, New Jersey, is a vibrant city located along the Hudson River, directly across from Manhattan. Hoboken is one of the most transit-rich and commuter-friendly cities in the region. Despite its small size, the city is a major transportation hub, offering fast, reliable, and diverse options for reaching New York City and the surrounding areas. With its walkable streets, proximity to New York City via PATH trains and ferries, and a growing population of young professionals and families, Hoboken is a sought-after place to live, work, and visit. Hoboken is also within a short drive or train ride of Newark Liberty International Airport, giving residents and visitors convenient access to domestic and international flights. The city's location along the river also supports recreational activities such as kayaking, waterfront jogging, and scenic promenades, enhancing its appeal as both a residential and leisure destination.

Hoboken's economy is diverse, with significant contributions from accommodation and food services, healthcare and social assistance, transportation and warehousing, and retail sectors. The city's proximity to Manhattan enhances its economic vibrancy. The city has evolved from its industrial roots into a bustling residential area, attracting young professionals and families seeking proximity to New York City without the high costs.

Offering Memorandum Click Here to Access

Data Room Click Here to Access

Market Analytics Click Here to Access

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Market Sale Price per Unit

New York - NY USA

Market Cap Rate

New York - NY USA

Market Sale Price per Unit by Star Rating

1 - 2 Star

3 Star

4 - 5 Star

Market Cap Rate by Star Rating

1 - 2 Star

3 Star

4 - 5 Star

Market Sale Price per Unit Distribution

Market Cap Rate Distribution

Property Facts

Sale Type Investment
Sale Condition Auction Sale
Type of Ownership Fee Simple
No. Units 8
Property Type Multifamily
Property Subtype Apartment
Apartment Style Mid-Rise
Building Class C
Lot Size 0.05 AC
Building Size 6,400 SF
Average Occupancy 0%
No. Stories 4
Year Built 1901
Zoning R-3 - Residential
Parcel Number 05-00033-0000-00031

Unit Mix Information

Description No. Units Avg. Rent/Mo SF
1+1 8 - -
Walk Score®
Walker's Paradise (99)
Transit Score®
Excellent Transit (86)
Bike Score®
Very Bikeable (77)
What is a Walk Score®, Transit Score® & Bike Score®?
Walk Score® measures the walkability of any address.
Transit Score® measures access to public transit.
Bike Score® measures bikeability of a location.
What is a Walk Score®
, Transit Score® & Bike Score?
Walk Score® measures the walkability
of any address. Transit Score®
measures access to public transit. Bike Score®
measures bikeability of a location.®

Sale Advisors

Sale Advisors

Devin Perez, Associate Investments
Devin Perez is an investment sales advisor at Marcus & Millichap. Devin specializes in exclusively representing sellers and buyers of Retail and Mixed-Use properties in Hudson County, New Jersey. Having 10 years of experience, Devin is a versatile broker that ensures his clients achieve a high level of success by providing a specialized approach to investment sales guided by the firm’s mission of helping clients create and preserve wealth. Devin is a 2008 graduate of Virginia Tech, where he majored in Residential Property Management and was a varsity letterman on the nationally ranked Football team. NJ: 1004553
Dean Matuszewicz, Associate
Dean Matuszewicz is an investment sales advisor at Marcus & Millichap. Dean specializes in exclusively representing sellers and buyers of retail and net leased properties in Union and Essex Counties, New Jersey.Dean has been in Commercial real estate for over 4 years, working on mixed use sales and representing landlords on retail leasing opportunities. Dean uses his expertise and market knowledge to assist sellers in maximizing their current investment strategy.Dean attended the City University of New York where he studied business and accounting. NJ: 1970555
Alan Cafiero, Senior Managing Director Investments
Alan Cafiero leads the largest team of investment sales agents in the New Jersey Marcus & Millichap office who focus on representing owners and developers in the disposition of commercial real estate assets. Alan specializes in selling net lease properties, retail shopping centers, office and industrial properties in New Jersey and the Northeast. After 14+ years in the business, Alan has closed over 450 transactions totaling over $1.6 Billion of real estate.

Alan graduated from Seton Hall University in 2004 with a B.S. in Business Administration, with a concentration in Finance and Sports Management.

Alan and Ben are the top performing team for Marcus & Millichap in New Jersey. Alan has received Sales Recognition Awards each year from 2011 – 2021, the National Achievement Award each year from 2015 – 2021, and received the Chairman's Club Award in 2021. Alan has twice been named to Mid-Atlantic Real Estate Journal’s Top 40 under 40. Alan is a member of the International Council of Shopping Centers and NAIOP.

About the Auction Technology

Auctions by Ten-X are the #1 transaction technology powering commercial real estate transactions online. With over $34B in total transactions, these auctions use best-in-class technology and real-time asset intelligence to put listings in the best position to find the perfect buyer. The expedited auction timeline, comprehensive due diligence, and buyer qualification make transactions twice as fast and twice as certain for brokers, owners, and investors.
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Auction Contact

Victoria Quade
Auctioneer License: Ten-X Commercial, LLC Arlene Richardson RE Brkr 2187404
  • Listing ID: 39479130

  • Date on Market: 3/6/2026

  • Last Updated:

  • Address: 106 Willow Ave, Hoboken, NJ 07030

3% Transaction Fee
Based on Winning Bid Amount
Minimum Transaction Fee
$20,000
Maximum Transaction Fee
$300,000
Example Calculation
Winning Bid Amount
$5,000,000
Transaction Fee
$150,000 (3%)
Total Purchase Price
$5,150,000
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