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Safety Harbor Hotel 1106 Main St 13 Room Hotel Safety Harbor, FL 34695 $2,490,000 ($191,538/Room) 8.36% Cap Rate
Executive Summary
STRATEGIC LOCATION & MARKET POSITION
Primely positioned on Main Street in downtown Safety Harbor, the motel sits within walking distance of the waterfront, dining, shopping, and local attractions. The supply-constrained submarket benefits from strong year-round tourism and proximity to major destinations including Clearwater Beach and Tampa, ensuring consistent demand from both leisure travelers and extended-stay guests.
PROPERTY FEATURES
The 4,758 square foot property offers diverse accommodation options across 13 well-appointed units:
• 6 Queen Studios with kitchenettes
• 2 King Studios with kitchenettes
• 1 One-Bedroom House with full kitchen
• 1 Two-Bedroom House with full kitchen
• 1 Two-Bedroom Cottage (flexible 4-bed/3-bath layout)
• 2 Sleeper rooms
FINANCIAL PERFORMANCE
The business demonstrates solid financial metrics with annual revenue of $405,053 and seller's discretionary earnings of $208,146. The property generates strong direct bookings through established customer relationships and repeat business, indicating market confidence and operational stability.
GROWTH POTENTIAL
Significant upside exists through enhanced online presence. While the motel currently relies primarily on direct reservations, there is substantial opportunity to increase occupancy and revenue through improved utilization of Online Travel Agencies (OTAs) including Airbnb, Vrbo, and Booking.com. Recent implementation of new management software with integrated OTA capabilities has already begun showing positive reservation increases.
TURNKEY OPERATION
This is a complete hospitality business including real estate, FF&E valued at $90,000, and established operations. The seller provides 30 days of training to ensure smooth transition. With its recent renovations, prime location, and proven cash flow, this represents an exceptional entry point into Florida's robust hospitality market.
Property Facts
| Price | $2,490,000 | Building Class | C |
| Price Per Room | $191,538 | Lot Size | 0.41 AC |
| Sale Type | Investment | Building Size | 4,758 SF |
| Cap Rate | 8.36% | No. Rooms | 13 |
| Sale Condition | Business Value Included | No. Stories | 1 |
| Property Type | Hospitality | Year Built/Renovated | 1970/2022 |
| Property Subtype | Hotel | Corridor | Exterior |
| Zoning | R1,Safety Harbor | ||
| Price | $2,490,000 |
| Price Per Room | $191,538 |
| Sale Type | Investment |
| Cap Rate | 8.36% |
| Sale Condition | Business Value Included |
| Property Type | Hospitality |
| Property Subtype | Hotel |
| Building Class | C |
| Lot Size | 0.41 AC |
| Building Size | 4,758 SF |
| No. Rooms | 13 |
| No. Stories | 1 |
| Year Built/Renovated | 1970/2022 |
| Corridor | Exterior |
| Zoning | R1,Safety Harbor |
About 1106 MAIN ST , SAFETY HARBOR, FL 34695
The Safety Harbor Motel is a fully renovated, turnkey 13-unit hospitality asset located in one of Tampa Bay’s most desirable and supply-constrained submarkets. Positioned directly along Main Street and within walking distance of the waterfront, restaurants, shops, and local attractions, the property benefits from strong year-round tourism and consistent repeat demand. A comprehensive 2022 renovation modernized interiors, infrastructure, and guest amenities while preserving the classic Florida character that appeals to both short-term and extended-stay visitors. With its mix of updated room types, functional layouts, and proximity to major destinations such as Clearwater Beach and Tampa, the property offers stable in-place cash flow with significant long-term upside. A detailed marketing package, including financials, is available upon execution of a non-disclosure agreement; please contact the listing broker, Ben Kreloff, for more information.
Room Mix Information
| Description | No. Rooms | Daily Rate | SF |
|---|---|---|---|
| Guest Room | 13 | $61.00 | - |
Property Taxes
| Parcel Number | 04-29-16-66348-003-0170 | Improvements Assessment | $611,028 |
| Land Assessment | $648,972 | Total Assessment | $1,260,000 |
Property Taxes
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Safety Harbor Hotel | 1106 Main St
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