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Value-Add Mixed-Use Retail, Office, or Venue 130 N 1st St 20,266 SF Vacant Retail Building Online Auction Sale Wausau, WI 54403

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INVESTMENT HIGHLIGHTS

  • Recently Renovated and Versatile Downtown Commercial – Offers 20,266 SF across 3 levels, with a flexible layout and zoning for a wide variety of uses.
  • Excellent Visibility & Access – Prominent brick façade with mural visible to more than 11,000 vehicles daily.
  • Turnkey Amenities – Features include a fully built-out bar, commercial-grade kitchen, grand hall, and lounge areas.
  • Prime Central Location – Situated in the heart of Downtown Wausau, in walking distance of restaurants, shops, museums, theaters, and new developments.
  • Ample Parking – Includes 57 on-site parking stalls, with additional public parking garages and street parking immediately adjacent.
  • Future-Proof Utility Access – Opportunity to upgrade to a 7.5 MW power interconnection, supporting technology or high-demand users.

EXECUTIVE SUMMARY

Establish a presence at the heart of Downtown Wausau, Wisconsin, with the versatile facility at 130 N 1st Street, offering flexibility for residential conversion or use as retail, restaurants, tavern, professional offices, coworking, event space, and more. Delivered vacant and recently renovated, the property provides a move-in-ready option for growing businesses, as well as a robust lease upside for value-add investors. The personal business property will not be included in the sale, providing an ideal blank canvas for a variety of new business ventures.

Encompassing 20,266 square feet across three floors with views of Rib Mountain, 130 N 1st Street combines historical distinction with modern versatility. Originally constructed in 1973 as a Masonic Lodge, this landmark property retains its impressive grand hall and an inviting lounge area, easily accommodating up to 299 guests on the spacious main floor and is perfect for hosting vibrant events with a fully equipped bar and commercial-grade kitchen, creating a dynamic hub for culinary and social gatherings. Above, a third-floor mezzanine offers generous storage and utility space, supporting a range of business needs. The bottom floor features space for turnkey office or retail concepts. Outside, the building proudly showcases its well-preserved brick façade adorned with original Masonic tilework and a striking, contemporary mural, an eye-catching statement in the heart of downtown. The sizable 0.97-acre lot includes convenient on-site parking for 57 vehicles. Accessibility is exceptional, with three main floor entrances opening onto River Drive and a unique entry point to the upper level from 1st Street.

130 N 1st Street enjoys prime frontage visible to more than 11,000 vehicles daily, driven by its convenient proximity to the area’s most popular attractions and demand drivers. The location is across the street from the Farmers Market of Wausau and the Wausau Whitewater Park, as well as an upcoming residential and retail development, proving the strength of the area. Just blocks away, the 400 Block park serves as the epicenter of this vibrant city, hosting numerous community events and concerts, and sits just across from The Grand Theater, Wausau’s most well-known performance venue. The surrounding streets are lined with popular restaurants, boutique shops, museums, and government buildings, creating a walkable and lively environment that draws potential customers and enhances the experience for tenants.

With an irreplaceable location and recent renovations that mix historic charm and modern convenience, businesses and investors can claim the perfect next acquisition at 130 N 1st Street.

Property tours are by appointment only. Please contact the listing broker to schedule.

MATTERPORT 3D TOURS

Second Floor Matterport Tour

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OFFERING MEMORANDUM Click Here to Access

DATA ROOM Click Here to Access

PROPERTY FACTS

Sale Type
Investment
Sale Condition
Auction Sale
Type of Ownership
Fee Simple
Property Type
Retail
Property Subtype
Storefront Retail/Office
Building Size
20,266 SF
Building Class
B
Year Built
1973
Percent Leased
Vacant
Tenancy
Multiple
Building Height
3 Stories
Building FAR
0.48
Lot Size
0.97 AC
Opportunity Zone
Yes
Parcel Number
291-2907-351-0171
Zoning
DMPU - Downtown Periphery Mixed
Parking
57 Spaces (2.81 Spaces per 1,000 SF Leased)

SPACE AVAILABILITY

  • SPACE
  • SIZE
  • SPACE USE
  • POSITION
  • AVAILABLE
  • Ground Suite 133
  • 1,580 SF
  • Office/Retail
  • -
  • Now

Can be combined with the two adjacent suites for a total of 8,215 SF

  • Ground Suite 137
  • 4,700 SF
  • Office/Retail
  • -
  • Now

Can be combined with the two adjacent suites for a total of 8,215 SF

  • Ground Suite F
  • 1,935 SF
  • Office/Retail
  • -
  • Now

Can be combined with the two adjacent suites for a total of 8,215 SF

  • Main Fl
  • 10,939 SF
  • Office/Retail
  • -
  • Now
Space Size Space Use Position Available
Ground Suite 133 1,580 SF Office/Retail - Now
Ground Suite 137 4,700 SF Office/Retail - Now
Ground Suite F 1,935 SF Office/Retail - Now
Main Fl 10,939 SF Office/Retail - Now

Ground Suite 133

Size
1,580 SF
Space Use
Office/Retail
Position
-
Available
Now

Ground Suite 137

Size
4,700 SF
Space Use
Office/Retail
Position
-
Available
Now

Ground Suite F

Size
1,935 SF
Space Use
Office/Retail
Position
-
Available
Now

Main Fl

Size
10,939 SF
Space Use
Office/Retail
Position
-
Available
Now

Ground Suite 133

Size 1,580 SF
Space Use Office/Retail
Position -
Available Now

Can be combined with the two adjacent suites for a total of 8,215 SF

Ground Suite 137

Size 4,700 SF
Space Use Office/Retail
Position -
Available Now

Can be combined with the two adjacent suites for a total of 8,215 SF

Ground Suite F

Size 1,935 SF
Space Use Office/Retail
Position -
Available Now

Can be combined with the two adjacent suites for a total of 8,215 SF

Walk Score®
Very Walkable (72)
Bike Score®
Very Bikeable (70)
What is a Walk Score®, Transit Score® & Bike Score®?
Walk Score® measures the walkability of any address.
Transit Score® measures access to public transit.
Bike Score® measures bikeability of a location.
What is a Walk Score®
, Transit Score® & Bike Score?
Walk Score® measures the walkability
of any address. Transit Score®
measures access to public transit. Bike Score®
measures bikeability of a location.®

DEMOGRAPHICS

Demographics

1 Mile 1 Mi. 3 Miles 3 Mi. 5 Miles 5 Mi.
1 Mile
3 Mile
5 Mile
2024 Population
12,753
41,618
64,639
2020 Population
12,394
41,417
64,549
2029 Population
12,887
41,773
64,815
2024-2029 Projected Population Growth
1.1%
0.4%
0.3%
Daytime Employees
9,330
33,711
46,824
Total Businesses
1,013
3,304
4,337
Average Household Income
$63,317
$77,672
$82,438
Median Household Income
$43,475
$59,055
$64,273
Total Consumer Spending
$134.3M
$493.3M
$796.7M
Median Age
36.2
39.7
40.2
2024 Households
5,598
17,839
27,667
Percent College Degree or Above
12%
17%
18%
Average Home Value
$176,747
$198,839
$207,737

NEARBY MAJOR RETAILERS

The YMCA
US Bank
Pick 'n Save
Anytime Fitness
BIGGBY Coffee

SALE ADVISOR

SALE ADVISOR

T.J. Morice, Commercial Real Estate Advisor, SIOR
Joining NAI Pfefferle as a commercial real estate advisor, Tony “T.J.” Morice brings a variety of business and industry connectivity over the last 25 years. Facilitating communication, structures and planning programs that
span from retail-chain store interfaces, energy/efficiency, transportation industry facilitation and manufacturing, Mr. Morice is able to provide practical insight for businesses looking for guidance and practical steps in many areas, including commercial real estate.

Mr. Morice is excited to engage commercial real estate clients, while he continues to facilitate energy and efficiency opportunities via his company TNT Ventures LLC. Prior to his own companies, Mr. Morice was a team
member at Marth Wood Shavings Supply and Marth Transportation from 1998 to 2016 where along with his VP of Marketing and Operations duties he was involved in the Pellet Fuels Institute (PFI) of Arlington, VA and the
Biomass Thermal Energy Council (BTEC) of Washington, D.C. Mr. Morice has been involved in commercial real estate projects, investment and rentals over the years that provide useful perspective.

Due to a strong entrepreneurial upbringing, Mr. Morice was involved in the initial growth of both a truck equipment business (Central Wisconsin Body & Hoist) and continued growth of Wausau Truck Center upon graduating college.

ABOUT THE AUCTION TECHNOLOGY

Auctions by Ten-X are the #1 transaction technology powering commercial real estate transactions online. With over $34B in total transactions, these auctions use best-in-class technology and real-time asset intelligence to put listings in the best position to find the perfect buyer. The expedited auction timeline, comprehensive due diligence, and buyer qualification make transactions twice as fast and twice as certain for brokers, owners, and investors.
Read More

AUCTION CONTACT

Keisha Hartshorn
Auctioneer License: Ten-X, LLC Arlene Richardson RE Brkr 937838-91 Ten-X Auction Firm 481-53 Samantha Corbat Auctioneer 4028-52
  • Listing ID: 33801790

  • Date on Market: 10/16/2025

  • Last Updated:

  • Address: 130 N 1st St, Wausau, WI 54403

3% Transaction Fee
Based on Winning Bid Amount
Minimum Transaction Fee
$20,000
Maximum Transaction Fee
$300,000
Example Calculation
Winning Bid Amount
$5,000,000
Transaction Fee
$150,000 (3%)
Total Purchase Price
$5,150,000
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