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150 Pearl Nix Pky
Gainesville, GA 30501
Lakeshore · Retail Property For Lease
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136,399 SF
Highlights
- Lakeshore boasts a massive retail trade area encompassing 280,000 people within a 30-minute drive and an average household income of over $121,000
- Since 2020, its population has grown nearly 15%, driven by the appeal of Lake Lanier and increasing migration from Atlanta’s suburbs.
- With a daytime population of 150,000, Gainesville outperforms other suburban markets in Georgia
- Walkable town center with 305,000 SF of retail and restaurants, 39,000 SF of activated greenspace, 650 multifamily units, townhomes and boutique hotel
- One of the fastest-growing metro areas in the United States, Gainesville was named the Milken Institute's 2025’s Best-Performing Small Metro Area
Property Facts
| Total Space Available | 136,399 SF | Gross Leasable Area | 305,444 SF |
| Min. Divisible | 880 SF | Construction Status | Proposed |
| Property Type | Retail |
| Total Space Available | 136,399 SF |
| Min. Divisible | 880 SF |
| Property Type | Retail |
| Gross Leasable Area | 305,444 SF |
| Construction Status | Proposed |
About the Property
Lakeshore is a major mixed-use redevelopment of an outdated mall in Gainesville, Georgia, a rapidly growing third-ring suburb of Atlanta. Lakeshore boasts a massive retail trade area encompassing 280,000 people within a 30-minute drive and an average household income of over $121,000. Lakeshore fills a critical gap in the Gainesville market: an experiential, mixed-use destination. It will be the only development of its kind in the region and is thoughtfully designed to meet pent-up demand for dynamic retail, dining and community-focused public spaces. The property will transform into a walkable town center with 305,000 square feet of retail and restaurants, 39,000 square feet of activated greenspace, 650 multifamily residences, townhomes and a boutique hotel. The site is privately owned by Branch and fully zoned. Branch is no stranger to Gainesville. The firm has been actively investing in the area for over a decade, with past projects including Limestone Marketplace and Village Shoppes at Gainesville. As a long-term owner, Branch is committed to Gainesville’s growth and success, bringing lasting value to the community through strategic, community-driven development. Lakeshore will become the new heart of Gainesville and Greater North Georgia. Groundbreaking anticipated for late 2026.
