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West Pensacola MFR Value-Add Play 1665 Dogwood Pl 96 Apartment Units Online Auction Sale Pensacola, FL 32505
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Investment Highlights
- Prime West Pensacola positioning along US Highway 90 and the New Warrington Spur places the property at the center of an established corridor.
- Partial occupancy offers immediate value-add upside by allowing investors to renovate units and drive rent growth through stabilization.
- Unit mix of one-, two-, and three-bedroom layouts caters to a broad renter base, supporting consistent demand across multiple household types.
- 96-unit, 16-building garden-style community totaling 79,698 square feet provides scale, operational efficiency, and an on-site leasing building.
- Classic two-story painted brick construction with exterior unit access supports durability, efficient turnover, and long-term ownership appeal.
- Pensacola’s diverse economy, anchored by military and healthcare, and projected household growth, underpins sustained long-term rental demand.
Executive Summary
The Laurel at 1665 Dogwood Place is a well-positioned multifamily investment opportunity within a key commercial corridor of West Pensacola. Encompassing 96 units, this 16-building garden-style apartment community spans 79,698 square feet, inclusive of a dedicated leasing office. Classic two-story painted brick construction with exterior unit access gives the property durable appeal, while end units benefit from private patios or balconies that enhance tenant desirability. The asset offers a balanced, flexible unit mix comprising 28 one-bedroom, one-bathroom units; 44 two-bedroom, one-bathroom units; eight two-bedroom, two-bathroom units; and 16 three-bedroom, two-bathroom units.
Partially occupied, The Laurel presents a compelling value-add opportunity for investors with existing vacancy providing the time and operational flexibility to complete meaningful capital improvements, reposition the asset, and incrementally push rents to align with market levels upon stabilization, ultimately driving rental demand and overall asset appreciation.
1665 Dogwood Place’s positioning is a core competitive advantage. At the intersection of US Highway 90 (Mobile Highway) and New Warrington Spur, connecting N New Warrington Road and W Fairfield Drive, this established commercial corridor features a mix of national and local retailers, including Lowe’s, Walmart Supercenter, Whataburger, and multiple hotels, all of which contribute to steady housing demand from nearby employment and service centers.
Pensacola, the westernmost city in Florida’s Panhandle near the Alabama border, anchors a metropolitan area of approximately 500,000 residents, with roughly 55,000 located within the city proper. The region benefits from a diverse economic base supported by banking, healthcare, military operations anchored by Naval Air Station Pensacola, and energy-related employment. Demographic projections from CoStar indicate a 3.86% increase in households from 2025 to 2030, underscoring anticipated growth and sustained housing demand in the area.
The Laurel offers investors a strategically located, value-add multifamily asset with near-term upside through renovation and lease-up, coupled with long-term growth supported by strong demographics and a proven commercial corridor, making it a timely opportunity to invest today for future stability and yield.
Property tours are by appointment only. Please contact the listing broker to schedule.
Partially occupied, The Laurel presents a compelling value-add opportunity for investors with existing vacancy providing the time and operational flexibility to complete meaningful capital improvements, reposition the asset, and incrementally push rents to align with market levels upon stabilization, ultimately driving rental demand and overall asset appreciation.
1665 Dogwood Place’s positioning is a core competitive advantage. At the intersection of US Highway 90 (Mobile Highway) and New Warrington Spur, connecting N New Warrington Road and W Fairfield Drive, this established commercial corridor features a mix of national and local retailers, including Lowe’s, Walmart Supercenter, Whataburger, and multiple hotels, all of which contribute to steady housing demand from nearby employment and service centers.
Pensacola, the westernmost city in Florida’s Panhandle near the Alabama border, anchors a metropolitan area of approximately 500,000 residents, with roughly 55,000 located within the city proper. The region benefits from a diverse economic base supported by banking, healthcare, military operations anchored by Naval Air Station Pensacola, and energy-related employment. Demographic projections from CoStar indicate a 3.86% increase in households from 2025 to 2030, underscoring anticipated growth and sustained housing demand in the area.
The Laurel offers investors a strategically located, value-add multifamily asset with near-term upside through renovation and lease-up, coupled with long-term growth supported by strong demographics and a proven commercial corridor, making it a timely opportunity to invest today for future stability and yield.
Property tours are by appointment only. Please contact the listing broker to schedule.
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Property Facts
| Sale Type | Investment | Lot Size | 7.09 AC |
| Sale Condition | Auction Sale | Construction Status | Under Renovation |
| Type of Ownership | Fee Simple | Building Size | 79,698 SF |
| No. Units | 96 | Average Occupancy | 35% |
| Property Type | Multifamily | No. Stories | 2 |
| Property Subtype | Apartment | Year Built/Renovated | 1974/2026 |
| Apartment Style | Garden | Parking Ratio | 1.83/1,000 SF |
| Building Class | C | Parcel Number | 34-2S-30-0040-011-003 |
| Zoning | HDMU | ||
| Sale Type | Investment |
| Sale Condition | Auction Sale |
| Type of Ownership | Fee Simple |
| No. Units | 96 |
| Property Type | Multifamily |
| Property Subtype | Apartment |
| Apartment Style | Garden |
| Building Class | C |
| Lot Size | 7.09 AC |
| Construction Status | Under Renovation |
| Building Size | 79,698 SF |
| Average Occupancy | 35% |
| No. Stories | 2 |
| Year Built/Renovated | 1974/2026 |
| Parking Ratio | 1.83/1,000 SF |
| Zoning | HDMU |
| Parcel Number | 34-2S-30-0040-011-003 |
Amenities
Unit Amenities
- Air Conditioning
- Cable Ready
- Dishwasher
- Disposal
- Washer/Dryer Hookup
- Heating
- Kitchen
- Range
- Tub/Shower
- Walk-In Closets
- Carpet
- Yard
- Dining Room
- Vinyl Flooring
Site Amenities
- Property Manager on Site
- Maintenance on site
Fairly walkable
40/100
Very drivable
80/100
Limited public transit
20/100
Somewhat bikeable
30/100
Sale Advisors
Sale Advisors
Stephen Perlis, Broker
Stephen grew up in Birmingham, AL and attended Auburn University with a major in Building Science and a minor in Business. He has been a Broker with TKC since 2021 and loves the ever-changing landscape of the business and sourcing new deals for clients that help them achieve their goals.
Eric Hardesty, Broker
Eric is originally from Memphis, TN and studied accounting at the University of Tennessee, Knoxville. He has been a Broker with The Kirkland Company since 2014 and loves the challenge of keeping up with an ever-changing industry and apartment market.
Wade Lowry, Broker
Originally from Birmingham, AL, Wade attended Auburn University, majoring in Agricultural Business and Economics and minoring in Supply Chain Management. He has been a Broker with TKC since 2018 and loves the business's competitiveness and helping clients achieve their goals.
John Marc Mullins, Broker
Originally from Homewood, AL, John Marc attended the University of Alabama at Birmingham where he studied business marketing. He loves developing lasting relationships with great clients.
About the Auction Technology
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Auction Contact
Keisha Hartshorn
Contact
Auctioneer License:
Ten-X Commercial, LLC Vibhav Kapila RE Brkr CQ1063389
Contacts
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Stephen Perlis -
Eric Hardesty -
Wade Lowry -
John Marc Mullins -
The Kirkland Company
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Matterport 3D Exterior
Matterport 3D Tours
Photos
Street View
Street
Map
3% Transaction Fee
Based on Winning Bid Amount
Minimum Transaction Fee
$20,000
Maximum Transaction Fee
$300,000
Example Calculation
Winning Bid Amount
$5,000,000
Transaction Fee
$150,000 (3%)
Total Purchase Price
$5,150,000
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West Pensacola MFR Value-Add Play | 1665 Dogwood Pl
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