17 Cherry Plain Sq 5,488 SF Retail Building Berlin, NY 12022 $1,500,000 ($273.32/SF)

Overview
For sale is a fully renovated, family-owned restaurant & bar with event space, together with the underlying real estate and an adjoining parcel ideal for signage. Located at 17 Cherry Plain Square, Berlin (Cherry Plain), NY 12022, this property presents a rare chance to acquire both an operating hospitality business and prime real estate in a vibrant, regional draw area.
Key Highlights & Value Drivers
1. Complete Renovation — “Like New” Condition
Every aspect of the building has been rebuilt or modernized: new roof, new plumbing, new electrical systems, new HVAC, new fixtures, and all equipment is brand-new (kitchen, bar, mechanicals).
The interior is turnkey, with a clean, contemporary finish, well laid out for efficient operations and guest flow.
2. Under-Utilized Outdoor Assets — Untapped Revenue Potential
A spacious outdoor dining area, already hard-scaped and ready for use, has never been activated. This is ideal for al fresco dining, pop-ups, or seasonal expansion.
An outdoor bandstand is installed with full electrical hookups—perfect for live music, festivals, weddings, and entertainment events.
A firepit lounge area is in place but has never been used—an atmospheric asset for evening socializing or private events.
These “dark assets” represent huge upside potential that a new owner can monetize immediately.
3. Ownership of Real Estate + Bonus Parcel
The sale includes the entire property, not just the business.
In addition, a small adjacent parcel (previously intended for roadside signage) is included—perfect for visibility from the road, branding, or creating a landmark sign to attract motorists.
4. Established Operating Business
The business currently operates as a restaurant, bar, live music venue, and event center.
The interior includes a dance floor and stage for entertainment (previously known as “The Bridgeway” event space).
The bar features 40 rotating beer taps, offering wide appeal for craft beer enthusiasts.
Indoor and outdoor seating, catering capability, and party/event booking are all part of the existing business model.
Since opening (June 2023) under current ownership, the business has built momentum in the region.
17cherryplainsquare.com

5. Strategic Location & Access
Situated just off NY Route 22, the property enjoys excellent exposure to north–south traffic.
The inclusion of a signage parcel enhances visibility and marketing reach to drive passersby.
Proximity to regional highways and road networks provides ease of access from surrounding communities.
Regional Appeal — Proximity to Ski, Recreation & Tourism Markets
This property is well situated relative to several notable ski resorts and tourist destinations in Upstate New York and the Catskills / Adirondack periphery:
Willard Mountain (Saratoga County, NY) — local ski area, family oriented.
Jiminy Peak Mountain Resort — a known regional ski destination listed among the top resorts near Berlin, NY.
Prospect Mountain Ski Area — another ski area in the regional mix.
Gore Mountain (Adirondacks)
Belleayre Mountain (Catskills) — a well-known ski destination in the region.
Hunter Mountain (Catskills) — another potential draw for ski/visitor traffic.
Because of its location, 17 Cherry Plain Square can tap into traffic from winter sports visitors, tourists, and skiers passing through the region.
Why This Is a Compelling Acquisition
Turnkey and low risk: With all renovations and equipment upgrades already done, a new owner can step in and operate immediately, without major capital outlays.
Upside from dormant assets: The outdoor dining, bandstand, and firepit are built-in, unused, and ready for revenue generation.
Real estate plus business: You’re acquiring tangible property value plus an ongoing enterprise.
Tourism corridor potential: Proximity to ski resorts and access to regional traffic flows give this property enduring drawing power.
Branding & visibility: The extra parcel for signage offers enhanced marketing flexibility.
There is an underutilized apartment that has full plumbing and electric not being utilized.