1703 E Market St
Harrisonburg, VA 22801
Econo Lodge Harrisonburg · Hospitality Property For Sale · 88 Rooms

Econo Lodge Harrisonburg is an 88 room interior/exterior corridor, limited service hotel, providing an excellent investment opportunity to own a respected brand in a vibrant and growing market. Hotel capital expenditures over the past 24 months exceed $200,000, and include a new roof, complete renovation of 32 guest rooms and partial renovation of the remaining 56 rooms. While the property enjoys an ADR penetration premium to the competitive set, occupancy penetration is below fair-share, providing significant top-line revenue upside opportunity. Hands-on daily management with focus on guest satisfaction and product cleanliness provides opportunity to increase both occupancy and ADR. As the second largest Virginia city along the important I-81 corridor, Harrisonburg, located in the center of scenic Shenandoah Valley, is the county seat and an important education, industry, commercial, technology and government center. The hotel is centrally located less then 1 mile off I-81 (exit 247B) and SR 33, and is situated on one of the region’s most heavily trafficked non-highway roads, with over 30,000 vehicles passing the site on a daily basis. The subject property is ideally located for both business and leisure guests, being within short drive times to business, medical and education centers as well as the area’s countless leisure activities. The Econo Lodge is within a 5 to 20 minute drive of James Madison University, Bridgewater College, Eastern Mennonite University, Rockingham Memorial Hospital and Sentara RMH Medical Center, near the local business district and within walking distance of retail and restaurant offerings. Amenities the hotel provides are outdoor pool, complimentary continental breakfast, guest laundry, free wi-fi and free auto/bus parking.