1720 Gruene Rd 3 Retail Properties Offered at $3,750,000 in New Braunfels, TX

An exceptional opportunity awaits at 1720 Gruene Road—prime commercial real estate with a fully operational business located just 0.6 miles from the Historic Gruene District in New Braunfels. Nestled on 1.917 acres of C1A-zoned land, this 2017-developed property combines strategic location, flexible infrastructure, and an established customer base in one of the area’s most highly trafficked corridors. Situated just off Loop 337 on Gruene Road, this property benefits from constant visibility and a traffic count of over 4,300 vehicles per day, along a route used by thousands of seasonal river floaters accessing Rockin’ R Tubing and the Guadalupe River.
The site features three distinct structures, allowing for immediate operation or diverse redevelopment opportunities. Structure 1, designed by Craig G Massough & Associates, offers 2,029 sq ft of air-conditioned interior space with a 582 sq ft enclosable covered patio. With soaring ceilings up to 23 feet, three glass garage doors, and a spacious outdoor event stage, it currently operates as a bar and restaurant with seating for 60 inside and up to 100 outside. The space is equipped with robust infrastructure, including a 1,500-gallon grease trap, three commercial-grade HVAC units (two 10-ton and one 5-ton), a 120-gallon water heater, and a high-density floor drain system. The outdoor patio and recreational area feature shade trees, outdoor games, and an enclosed BBQ smoker and grill, enhancing its capacity for hosting events and gatherings.
Structure 2, also by Massough & Associates, spans 1,217 sq ft with a 205 sq ft covered patio and was built as a two-bedroom, two-bathroom residence under Special Use Permit. Fully ADA-compliant and commercially coded, this building can be easily converted to a tasting room, retail space, private event venue, or guest lodging for business operations. Structure 3, an 816 sq ft accessory building with a 408 sq ft patio, is ready to be transformed into a beer barn, production facility, or additional retail or inventory space.
This property’s potential is vast, expand into a mini Gruene Village by leasing the three existing buildings to separate tenants, host outdoor vendor markets, or continue running the on-site business with live/work capability. The property is located just minutes from major residential developments such as Veramendi and Del Webb (with 6,000+ homes underway), and near resorts like WorldMark and Old Mill at Gruene. Included in the sale are all furnishings, equipment, and inventories (excluding personal effects), with a 2% buyer’s agent fee offered. Construction plans and a detailed furnishings & equipment list are available upon request.
Whether you’re an investor looking to lease and scale, a restaurateur seeking an iconic location, or an entrepreneur with a vision for events, wine, beer, or retail 1720 Gruene Road presents a rare, versatile opportunity in the heart of New Braunfels’ most desirable tourist corridor.
Notice to Buyers Agents: Buyer agents must make first contact and be present for all showings.