1731 Williams Hwy - 1731 Williams Hwy 1.36 Acres of Residential Land Offered at $995,000 in Grants Pass, OR 97527

Offering Overview
This offering presents a rare opportunity to acquire a scaled, two-parcel commercial assemblage in South Grants Pass, offered under common ownership at $995,000. The combined ±1.36-acre site consists of a ±0.96-acre General Commercial (GC) frontage parcel at 1731 Williams Hwy (Parcel #R316679) and an adjoining ±0.40-acre R-3 high-density residential parcel at 118 SE Grandview Ave (Parcel #R344819).
The parcels are being sold together as a single unified development basis, delivering a configuration that is increasingly difficult to replicate along the Williams Hwy corridor — combining frontage, depth, dual access, and mixed zoning into one cohesive opportunity.
Market Context
The property is positioned along Williams Hwy (OR-238), the primary commercial artery serving South Grants Pass, connecting established residential neighborhoods to the downtown core and broader Rogue Valley trade area. The site benefits from 15,900+ average daily traffic counts and immediate proximity to major national and regional retailers including Safeway, Fred Meyer, Grocery Outlet, and Dollar General, as well as a dense concentration of medical, retail, and service-oriented businesses.
The Grants Pass market continues to demonstrate steady population growth and in-migration, particularly from higher-cost West Coast markets, supporting sustained demand for housing, healthcare, and essential retail services. These underlying fundamentals directly align with the site’s zoning profile and development potential.
Within this context, 1+ acre corridor sites have become increasingly scarce. Most remaining opportunities are either fragmented across multiple ownerships or constrained by limited depth and access. This assemblage stands apart by delivering meaningful scale, dual-street configuration, and a zoning mix that supports multiple development paths.
Recent nearby activity — including the transaction at 1777 Williams Hwy — has reinforced active buyer demand along this corridor, with interest spanning medical users, retail developers, and investors seeking mixed-use flexibility. The market has consistently demonstrated that well-positioned sites along OR-238 are quickly absorbed when brought to market.
Target Buyer Profiles
This offering supports a broad range of acquisition strategies:
Medical & Retail Developers: Ideal for clinic, pharmacy, or retail concepts requiring visibility, traffic exposure, and parking capacity supported by site depth
Owner-Users: A true build-to-suit opportunity in a corridor where comparable sites are no longer readily available
Mixed-Use / Multifamily Developers: The R-3 rear parcel introduces independent residential entitlement, enabling integrated or standalone residential execution
1031 Exchange Buyers: A clean, well-located land acquisition with a clear development thesis and minimal entitlement friction
The combination of GC frontage and R-3 rear zoning allows buyers to underwrite multiple exit strategies from a single acquisition, a key advantage in today’s market environment.
Pricing & Valuation
The $995,000 asking price reflects a land-driven valuation of the unified assemblage, supported by comparable corridor sales, frontage quality, and the premium associated with scale and configuration. The existing ±1,817 SF structure contributes nominal value and is best viewed as an interim income opportunity rather than a long-term improvement.
At approximately ±$16.80/SF on a blended basis, the offering is competitively positioned relative to recent transactions, particularly when considering the added value created by assemblage scale, dual access, and residential entitlement optionality.
For buyers actively tracking the Williams Hwy corridor, this represents a high-conviction acquisition opportunity. Sites of this size, with this level of flexibility and exposure, rarely come available — and when they do, they are typically absorbed quickly by informed buyers.