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Investment Highlights

  • On-Site Owner's Apartment — 3-bedroom, full kitchen living quarters included, ideal for owner-operator lifestyle or staff housing
  • New Roof (2024) — Major capital improvement already done, protecting your investment for years ahead
  • Strong Local Economy — Marshfield's employer base includes Grassland Dairy, Masonite, Roehl Transport, and multiple manufacturing anchors
  • Prime Demand Driver — Less than 5 min from Marshfield Clinic Health System, one of the largest private clinics in the US with 11,000+ employees
  • Fee Simple Sale — Land, building, FF&E included; offered unencumbered by management
  • Tourism Upside — Vandehey Waters Aquatic Center next door, Jurustic Park, Wildwood Park & Zoo, World's Largest Round Barn

Executive Summary

Turnkey Motel Investment in the Heart of Wisconsin's Medical Hub
After 30 years of successful ownership, the our family is retiring and offering the Park Motel — a well-loved, well-run 20-room motel at 1806 Central Avenue, Marshfield, WI. This is a rare chance to acquire a stable, established hospitality asset from owners who built it right and took care of it.
20-room motel at 1806 Central Avenue, Marshfield, WI — home to the Marshfield Clinic Health System, one of the largest private multi-specialty clinics in the country with over 11,000 employees. Steady, year-round demand from medical travelers, contractors, and visitors that keeps this market insulated from seasonal swings.
The property: Single-story, 20 guest rooms in the Choice Hotels reservation system (instant booking infrastructure, day one), plus a 3-bedroom on-site apartment — perfect for an owner-operator or on-site staff. Priced at $998,000 fee simple — land, building, FF&E, all included.
What's been done for you: New roof completed 2024. Building reroofed in 2018. Individual PTAC units. Municipal water and sewer. Current ownership has operated since 1996 — stable, well-maintained, not a distressed asset.
The market: Marshfield punches above its weight. Anchored by a major medical employer, strong manufacturing base (Grassland Dairy, Masonite, Roehl Transport, and more), and growing tourism — Jurustic Park, Wildwood Park & Zoo, the World's Largest Round Barn.
The opportunity: Offered unencumbered by management. Financials (P&L + taxes) available upon request. Owner motivated.
Contact Bob or Tara Mehta — (715) 207-5010 or tmehta15@gmail.com.

Data Room Click Here to Access

Property Facts

Price $998,000
Price Per Room $49,900
Sale Type Investment
Sale Conditions
1031 Exchange
  • Business Value Included
Property Type Hospitality
Property Subtype Hotel
Building Class C
Lot Size 1.16 AC
Building Size 9,593 SF
No. Rooms 20
No. Stories 1
Year Built/Renovated 1962/2003
Parking Ratio 3.75/1,000 SF
Corridor Exterior
Zoning G2 - Commercial

Amenities

  • High Speed Internet Access
  • Public Access Wifi

About 1806 S CENTRAL AVE , MARSHFIELD, WI 54449

Park Motel is a 20-room, single-story motel located at 1806 Central Avenue in Marshfield, Wisconsin. Built in 1965 and family-owned for 30 years, this turnkey property is in the Choice Hotels reservation system and offered at $998,000 fee simple — land, building, furniture, fixtures, and equipment all included. The property includes a 3-bedroom on-site apartment with full kitchen, ideal for an owner-operator or live-in staff. Recent capital improvements include a new roof completed in 2024, with the remainder of the building reroofed in 2018. Municipal water and sewer. 36 parking spaces plus truck parking. The retiring owners have maintained this property with care — it's clean, operational, and ready for its next chapter.

Room Mix Information

Description No. Rooms Daily Rate SF
Guest Room 20 $68.00 -
Fairly walkable
40/100
Moderately drivable
70/100
Fairly bikeable
40/100

Property Taxes

Property Taxes

Parcel Number
3303529B
Land Assessment
$141,100
Improvements Assessment
$196,000
Total Assessment
$337,100
  • Listing ID: 40125874

  • Date on Market: 4/12/2026

  • Last Updated:

  • Address: 1806 S Central Ave, Marshfield, WI 54449

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