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Investment Highlights

  • CLASSIC ALPHABET DISTRICT ASSET: 1927 Vintage Apartment Building Consisting of 19 Units, Including 16 Studios, 2 One-Bedrooms, and 1 Two-Bedroom Unit
  • CHARMING VINTAGE ARCHITECTURE: Strong Curb Appeal, Period Details, and Classic Layouts Drive Tenant Demand and Long-Term Retention
  • MARKET MOMENTUM: Portland Recorded a 15% YOY Increase in Deal Activity, Signaling Renewed Investor Confidence and Strengthening Investment Environment
  • PRIME NW PORTLAND LOCATION: Situated in the Highly Desirable/Walkable Alphabet District, Providing Convenient Access to NW 23rd and 21st Ave Corridors
  • VALUE-ADD POTENTIAL: Rents Approximately 12% Below Market with Room for Further Strategic Upgrades, Providing a Clear Path to Increasing Cash Flow

Executive Summary

PROPERTY WEBSITE: https://belmar-therhoadesgroup.lovable.app/
The Rhoades Group of Marcus & Millichap is pleased to exclusively represent the sale of The Belmar Apartments, located at 1964 NW Johnson St, a 19-unit vintage apartment community nestled in the heart of Portland’s storied Alphabet District. Originally constructed in 1927, this classic building offers a well-diversified unit mix of 16 studios, 2 one-bedrooms, and 1 two-bedroom unit. The Belmar’s enduring architectural character, period details, and timeless street presence contribute to above-average tenant demand and strong retention in one of Portland’s most desirable and supply-constrained urban neighborhoods.
The property benefits from an exceptional walkability score, with tenants enjoying immediate access to the vibrant NW 23rd and NW 21st Avenue corridors, home to an eclectic mix of boutique shops, acclaimed restaurants, neighborhood coffee houses, fitness studios, and essential services. The proximity to Forest Park, one of the largest urban forests in the United States, and the Portland Streetcar line further elevate the Belmar’s lifestyle proposition, drawing a stable and desirable renter base that values both urban energy and outdoor access.
With current rents approximately 12% below market, the asset presents investors with a clearly defined value-add pathway. New ownership can capture meaningful rent upside through thoughtful unit upgrades and organic lease-up as units turn, while the building’s classic bones and established tenant profile provide a reliable income baseline. The Alphabet District continues to demonstrate consistent renter demand, low vacancy relative to broader Portland, and renewed investor interest, evidenced by a 15% year-over-year increase in transaction activity across the metro.
The Belmar Apartments represents a rare opportunity to acquire a character-rich, income-producing asset in one of Portland’s most irreplaceable urban neighborhoods, offering investors an ideal combination of immediate cash flow, meaningful upside, and long-term appreciation potential in a submarket with structural supply constraints and enduring tenant demand.

Property Facts

Price $2,000,000
Price Per Unit $105,263
Sale Type Investment
Cap Rate 6.10%
Gross Rent Multiplier 7.58
No. Units 19
Property Type Multifamily
Property Subtype Apartment
Apartment Style Low-Rise
Building Class C
Lot Size 0.11 AC
Building Size 9,655 SF
No. Stories 3
Year Built 1927
Zoning RH

Amenities

Unit Amenities

  • Heating
  • Eat-in Kitchen
  • Kitchen
  • Hardwood Floors
  • Range
  • Walk-In Closets
  • Vinyl Flooring

Site Amenities

  • Laundry Facilities

Unit Mix Information

Description No. Units Avg. Rent/Mo SF
Studios 16 - 378
1+1 1 - 537 - 700
2+1 2 - 850 - 1,000
Exceptionally walkable
100/100
Fairly drivable
40/100
Good public transit
70/100
Moderately bikeable
70/100

Property Taxes

Property Taxes

Parcel Number
R141161
Land Assessment
$0
Improvements Assessment
$0
Total Assessment
$995,550
  • Listing ID: 41704250

  • Date on Market: 8/11/2026

  • Last Updated:

  • Address: 1964 NW Johnson, Portland, OR 97209

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