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The Lux Hotel & Conference Center, Ascend 2468 State Route 414 147 Room Hotel Waterloo Town, NY 13165 For Sale
Investment Highlights
- Auction will take place July 13th-15th
- Fully renovated, turn key hotel located in the geographical heart of the Finger Lakes
Executive Summary
Hunter Advisors has been retained as the exclusive advisor to solicit offers on the 147-room Lux Hotel &
Conference Center, Ascend Hotel Collection located in the heart of New York’s picturesque and diverse Finger
Lakes region. The Hotel recently completed a comprehensive and transformational renovation in 2024 that
re-positioned the property significantly upwards along the full-service chain scale. With limited full-service
hotels and conference space in the Finger Lakes, the Hotel is uniquely positioned to capture a significantly
amount of the regional event based and corporate business that populates the region. Offered at an extremely
attractive basis and on a nearly eight-acre parcel, the Hotel benefits greatly from the increasing tourism and
leisure-based demand in the Finger Lakes, with the region recently being awarded Wine Enthusiast’s 2025
Wine Star Region of the Year.
The offering presents a rare opportunity to acquire a fee simple and turn-key asset with significant upside
to enhance average daily rate through targeted revenue management as well as expanded food & beverage
offerings. The strong fundamentals of the Finger Lakes market paired with significant barriers to entry,
illustrated by zero new rooms in the pipeline within 15 miles of the property, further bolster the compelling
nature of the opportunity. Fully renovated assets offering a high barrier to entry market, zero new supply,
strong revenue and operational management opportunity, and significant market growth are exceedingly
scarce, positioning the property to deliver compelling returns for new ownership.
Conference Center, Ascend Hotel Collection located in the heart of New York’s picturesque and diverse Finger
Lakes region. The Hotel recently completed a comprehensive and transformational renovation in 2024 that
re-positioned the property significantly upwards along the full-service chain scale. With limited full-service
hotels and conference space in the Finger Lakes, the Hotel is uniquely positioned to capture a significantly
amount of the regional event based and corporate business that populates the region. Offered at an extremely
attractive basis and on a nearly eight-acre parcel, the Hotel benefits greatly from the increasing tourism and
leisure-based demand in the Finger Lakes, with the region recently being awarded Wine Enthusiast’s 2025
Wine Star Region of the Year.
The offering presents a rare opportunity to acquire a fee simple and turn-key asset with significant upside
to enhance average daily rate through targeted revenue management as well as expanded food & beverage
offerings. The strong fundamentals of the Finger Lakes market paired with significant barriers to entry,
illustrated by zero new rooms in the pipeline within 15 miles of the property, further bolster the compelling
nature of the opportunity. Fully renovated assets offering a high barrier to entry market, zero new supply,
strong revenue and operational management opportunity, and significant market growth are exceedingly
scarce, positioning the property to deliver compelling returns for new ownership.
Property Facts
| Sale Type | Investment | No. Rooms | 147 |
| Property Type | Hospitality | No. Stories | 2 |
| Property Subtype | Hotel | Year Built/Renovated | 1975/2010 |
| Building Class | B | Parking Ratio | 2.74/1,000 SF |
| Lot Size | 7.88 AC | Corridor | Interior |
| Building Size | 109,615 SF | ||
| Zoning | C-2 | ||
| Sale Type | Investment |
| Property Type | Hospitality |
| Property Subtype | Hotel |
| Building Class | B |
| Lot Size | 7.88 AC |
| Building Size | 109,615 SF |
| No. Rooms | 147 |
| No. Stories | 2 |
| Year Built/Renovated | 1975/2010 |
| Parking Ratio | 2.74/1,000 SF |
| Corridor | Interior |
| Zoning | C-2 |
Amenities
- Balcony
- Business Center
- Pool
- High Speed Internet Access
- On-Site Bar
- Meeting Event Space
- Public Access Wifi
- Smoke-Free
- Hot Tub
- Fully-Equipped Kitchen
- Multi-Room Suites
Room Mix Information
| Description | No. Rooms | Daily Rate | SF |
|---|---|---|---|
| Suite | 4 | $126.00 | - |
| Guest Room | 143 | $87.00 | - |
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Somewhat walkable
30/100
Exceptionally drivable
100/100
Limited public transit
30/100
Somewhat bikeable
30/100
Property Taxes
| Parcel Number | 453289-033-000-0001-061-000-0000 | Improvements Assessment | $2,500,000 |
| Land Assessment | $500,000 | Total Assessment | $3,000,000 |
Property Taxes
Parcel Number
453289-033-000-0001-061-000-0000
Land Assessment
$500,000
Improvements Assessment
$2,500,000
Total Assessment
$3,000,000
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