2756 Laurens Rd
Greenville, SC 29607
Flathouse Studios · Multifamily Property For Sale · 117 Units

Flathouse Studios is a 117-unit multifamily investment opportunity located along the highly trafficked Laurens Road corridor in Greenville, South Carolina. Strategically positioned between Downtown Greenville and the Verdae/CUICAR employment district, the property benefits from immediate access to Interstate 85 and convenient connectivity to many of the region’s leading employment, education, and retail destinations. Residents are within minutes of Downtown Greenville, Prisma Health’s Millennium Campus, Clemson University’s International Center for Automotive Research (CU-ICAR), Greenville Technical College, and the Haywood Road retail corridor.
Originally redeveloped through a comprehensive hotel-to-multifamily conversion completed in 2024, ownership invested approximately $10 million to transform the asset into a fully renovated apartment community. The property consists primarily of studio apartments offered in both furnished and unfurnished formats, creating a highly differentiated housing option that addresses Greenville’s growing demand for attainable workforce housing. Extensive capital improvements to building systems, unit interiors, common areas, and exterior amenities position the property competitively against newer multifamily communities at a significant discount to replacement cost.
Beyond its stabilized multifamily component, Flathouse Studios offers a compelling value-add opportunity through the future development of excess land on site. Ownership has completed civil plans for an approximately 45-unit self-storage facility and additional recreational amenities, creating the potential for incremental revenue and future value creation. Combining a recently completed renovation, attractive basis relative to replacement cost, a strategic infill location, and a unique market position, Flathouse Studios represents a rare opportunity to acquire a differentiated asset poised to benefit from Greenville’s continued growth and housing demand.
Investment Drivers:
TURNKEY OPPORTUNITY WITH EXTENSIVE RECENT RENOVATIONS
Flathouse Studios offers investors a highly stabilized, low-maintenance acquisition opportunity with significant recent capital improvements already completed, minimizing near-term capital expenditure requirements and operational disruption.
UNIQUE ATTAINABLE-LIVING PRODUCT WITH LIMITED DIRECT COMPETITION
The property’s innovative Ori expandable units, integrated co-working spaces, podcast studio, and creator-focused amenities create a differentiated living experience that stands apart from traditional multifamily offerings and appealing to today’s transient workforce, corporate renters, and remote professionals.
BELOW-MARKET RENTS SUPPORT CONTINUED RENT GROWTH
Despite offering a highly amenitized living experience, Flathouse Studios remains competitively priced relative to newer Class A communities, and trails the submarket average by $250/month on average providing an opportunity to capture additional rent upside while maintaining an attractive value proposition.
REVENUE ENHANCEMENT OPPORTUNITIES THROUGH ANCILLARY INCOME
Ownership can further optimize NOI through strategic ancillary revenue streams, including premium amenity memberships, parking, storage, pet fees, and the implementation of further technology-based income programs like Parcel Pending receiving package services.
PRIME GREENVILLE LOCATION SURROUNDED BY MAJOR EMPLOYMENT & RETAIL DEMAND DRIVERS
Located within one of the Southeast’s fastest-growing markets, the property benefits from proximity to Greenville’s employment hubs, retail corridors, entertainment destinations, and ongoing economic expansion that support long-term apartment demand.
COMPELLING AFFORDABILITY ADVANTAGE OVER SOARING HOMEOWNERSHIP COSTS
As home prices and mortgage expenses continue to climb, Flathouse Studios provides residents with a compelling and affordable alternative to homeownership. With average monthly rents of approximately $1,100, residents can realize savings of more than $1,800+ per month, or approximately $22,000+ annually, compared to the estimated cost of owning a median-priced home in the surrounding area. This significant affordability advantage strengthens renter demand, supports long-term occupancy, and positions the community to benefit from Greenville’s growing affordability gap.
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