2830 US Highway 160 W
Monte Vista, CO 81144
Best Western Movie Manor · Hospitality Property For Sale · 59 Rooms

As the exclusive representative of the seller, Marcus & Millichap's Hospitality Division is pleased to present for sale to qualified investors the Best Western Movie Manor (‘Hotel’ or ‘Property’) located in Monte Vista, Colorado. The Best Western Hotels & Resorts-affiliated Hotel is offered at $3,800,000 or $64,407 per key.
The Best Western Movie Manor is a two-story, eight-building, 59-room hotel located at 2830 US Highway 160 W in Monte Vista, Colorado. Featuring a recently replaced roof, completed in 2019, and the majority of the Property Improvement Plan (PIP) is scheduled for completion within the next few months, ensuring the asset is well-positioned for continued brand compliance and guest satisfaction. The Hotel offers a variety of amenities including a fitness room, business center, guest laundry, outdoor patio with barbecue area, vending area, and two drive-in movie screens with a large concession store.
Situated on more than 41 acres, the Property features multiple additional revenue streams beyond traditional hotel operations. These include four houses, with two serving as long-term rentals and two utilized for management and motel purposes; a restaurant currently leased to an operator; 12 RV park sites under development; and indoor storage facilities for RVs and recreational vehicles. The Property also includes two additional rentable spaces, one of which is leased while the other requires minor improvements prior to occupancy.
As of November, the 12-month average RevPAR in the Colorado Southwest Area Hotel Submarket increased by over 1.9 percent. With a RevPAR Index of 59 percent, the hotel presents untapped potential. Strategic revenue management and marketing could raise the index to 65–71 percent, increasing room revenue to $1.02–$1.25 million dollars and driving stronger returns for investors.
Monte Vista, Colorado, presents a unique and attractive lodging investment opportunity supported by steady local demand and strong seasonal tourism. Located in the San Luis Valley, the city serves as a regional hub for agriculture, outdoor recreation, and public land management. While not part of a major metropolitan area, Monte Vista benefits from its proximity to Alamosa and accessibility for travelers coming from larger Colorado markets.
Tourism is a primary driver, with visitors drawn to Great Sand Dunes National Park & Preserve (42.5 miles), the Monte Vista National Wildlife Refuge (11.2 miles), and the celebrated annual Crane Festival (9.4 miles), which brings birding enthusiasts from across the country. The city also hosts the Ski Hi Stampede (4.4 miles), Colorado’s oldest professional rodeo, which generates a surge of room demand each summer. These events, paired with the area’s access to Rio Grande National Forest (27.5 miles) and surrounding public lands, create consistent leisure demand throughout the year.
On the commercial side, Monte Vista benefits from stable demand generated by healthcare institutions such as San Luis Valley Health Regional Medical Center (19.4 miles) and Rio Grande Hospital (11.8 miles), as well as government offices including the Bureau of Land Management (4.4 miles) and U.S. Forest Service (11.0 miles) operations. The presence of agricultural enterprises—including large potato and barley producers in the San Luis Valley like Poderosa Grain (16.9 miles), Monte Vista Potato Growers (11.0 miles) and Spud Seller (8.9 miles)—along with food processing businesses, provides a steady pipeline of corporate and seasonal visitors. Local trucking and logistics companies further support reliable midweek and extended-stay demand, with notable operators including Mountain King Potatoes, Inc. (3.3 miles), SLV Quality Concrete (9.7 miles) and Grower Shipper Potato Company (3.4 miles). These firms play a key role in servicing the Valley’s agricultural and resource industries, creating consistent lodging needs from drivers, crews, and vendor partners.
Highlights:
Climbing Submarket RevPAR: As of November, the 12-month average RevPAR in the Colorado Southwest Area Hotel Submarket increased by over 1.9 percent.
Room Revenue Upside Potential: With a RevPAR Index of 59 percent, the hotel presents untapped potential. Strategic revenue management and marketing could raise the index to 65-71 percent, increasing room revenue to $1.02-$1.25 million dollars and driving stronger returns for investors.
Diverse Demand Generators: Healthcare, BLM, U.S. Forest Service, and ag firms like Monte Vista Potato Growers, Mountain King Potatoes, and Grower Shipper sustain reliable demand.
Stable Commercial Base: Supported by San Luis Valley potato and barley producers, food processing, and regional trucking and logistics.