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Investment Highlights

  • 32 Broad Street in Keyport, NJ, is a 6,000-SF fully stabilized mixed-use asset in the heart of the borough’s busy Main Street district.
  • Built-out bar with patio seating, kitchen, restrooms, basement storage, and refrigeration supports strong F&B performance and lower operating costs.
  • Recent capital improvements include a new roof and updated mechanicals, while zoning allows a third-floor vertical expansion, adding long-term value.
  • Ground-floor retail is leased to The Chill Bar, one of only 12 retail consumption liquor license holders, boosting durability and long-term value.
  • Second level features eight SRO units with long-term weekly-paying tenants, delivering diversified income streams and cash-flow stability.
  • Located steps from Keyport Harbor, 32 Broad Street benefits from waterfront activity, strong traffic, highway access, and affluent trade areas.

Executive Summary

32 Broad Street in Keyport, New Jersey, presents a 6,000-square-foot fully stabilized mixed-use investment in the heart of Keyport’s Main Street district. This striking two-story building, featuring a white façade with green accents, pairs a high-performing ground-floor retail operation with diversified residential income above.

The retail space is leased to The Chill Bar, one of only 12 retail consumption liquor license holders in Keyport, a highly constrained asset class in New Jersey that drives tenant durability, renewal probability, and long-term value. A rear outdoor patio enhances food and beverage revenue potential, while the second floor includes eight Single-Room Occupancy (SRO) units with long-term tenants paying weekly rents, delivering consistent cash flow through multiple income streams. Current ownership has meticulously maintained the property, including the installation of a new roof and upgraded mechanical systems. The existing zoning also allows for a third-floor vertical expansion, offering endless upside. In addition to a fully built-out bar with new flooring, restrooms, kitchen facilities, and extensive basement refrigeration and storage, it further reduces operational cost. 32 Broad Street is a prime value-add opportunity tied to the only hotel license in Keyport, positioning the asset for future hospitality or short-term lodging revenue.

32 Broad Street commands strong visibility to over 7,800 daily vehicles and sits within one block of Keyport Harbor, offering bayside views and direct access to the town’s waterfront promenade. Regional connectivity supports demand, with NJ Routes 36 and 35 within 1 mile, the Garden State Parkway within 2 miles, and US Route 9 within 7 miles. Broader access to New York City, Trenton, Morristown, and Philadelphia is less than a two-hour drive. The surrounding trade area features over 148,000 residents and average household incomes exceeding $142,000 within 5 miles, supporting hospitality spend and rental stability.

Located in Keyport’s walkable downtown core, 32 Broad Street benefits from a tightly knit, historic bayside borough known as the Pearl of the Bayshore, characterized by Victorian architecture, an active marina, and steady public and private reinvestment. Main Street and nearby West Front Street anchor a vibrant local retail corridor of restaurants, cafés, boutiques, and service-oriented businesses activated by waterfront tourism and community events. Ongoing downtown and waterfront revitalization, limited supply, and the potential for long-term appreciation. 32 Broad Street uniquely combines stabilized cash flow, scarce licensing control, waterfront adjacency, and clear vertical and hospitality upside, making it a prime and rate core-plus investment in Monmouth County.

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Market Sale Price per SF

Lakewood-New Brunswick - NJ USA

Market Cap Rate

Lakewood-New Brunswick - NJ USA

Market Sale Price per SF by Star Rating

1 - 2 Star

3 Star

4 - 5 Star

Market Cap Rate by Star Rating

1 - 2 Star

3 Star

4 - 5 Star

Market Sale Price per SF Distribution

Market Cap Rate Distribution

Property Facts

Sale Type
Investment
Sale Condition
Auction Sale
Type of Ownership
Fee Simple
Property Type
Retail
Property Subtype
Bar
Building Size
6,000 SF
Building Class
B
Year Built
2003
Tenancy
Multiple
Building Height
2 Stories
Building FAR
2.22
Lot Size
0.06 AC
Parcel Number
24-00021-01-00056
Zoning
GC
Frontage
27’ on Broad St

Amenities

  • Signage
Moderately walkable
70/100
Exceptionally drivable
100/100
Limited public transit
30/100
Fairly bikeable
50/100

About Eastern Monmouth

Eastern Monmouth County abuts the Atlantic Ocean and stretches west to the communities of Holmdel and Matawan. Retailers here serve some of the wealthiest and most highly educated towns in New Jersey. The Garden State Parkway bisects the area, allowing easy transit to locations closer to New York and along the Jersey coast. The area is also served by nine stops on the North Jersey Coast Line of the New Jersey Transit system. This line runs as far south as Bay Head and connects to Newark’s and Manhattan’s Penn Stations to the north.

Some of the largest retailers in the area include Boscov’s, Wegmans Food Market, Hobby Lobby, and The Home Depot. Strong consumer demand has led to steady construction activity in this part of Monmouth County, and this trend continues.

Investors are drawn to Eastern Monmouth’s solid retail fundamentals, with consistently high sales volume. The average price per square foot has held steady in the past five years, though is around a 50% increase from 10 years ago.

Demographics

Demographics

1 Mile 1 Mi. 3 Miles 3 Mi. 5 Miles 5 Mi.
1 mile
3 mile
5 mile
2025 Population
9,709
62,013
144,926
2020 Population
10,112
63,045
145,093
2030 Population
9,625
62,074
146,149
2025-2030 Projected Population Growth
-0.9%
0.1%
0.8%
Daytime Employees
4,121
22,523
40,187
Total Businesses
520
3,279
5,401
Average Household Income
$114,651
$134,899
$137,434
Median Household Income
$91,994
$112,747
$110,957
Total Consumer Spending
$130.6M
$882.8M
$2B
Median Age
44.1
42.9
43.1
2025 Households
4,020
23,443
54,391
Percent College Degree or Above
17%
23%
24%
Average Home Value
$447,010
$525,798
$556,885

Nearby Major Retailers

Stop & Shop
PNC Bank
Valley National Bank
IHOP
Rent-A-Center
The Little Gym

Sale Advisors

Sale Advisors

Seth Goldberg, Associate
Seth Goldberg is a member of the Cafiero Team at Marcus and Millichap, in the New Jersey office. Seth is a specialist in exclusively representing both sellers and buyers of retail shopping centers, and single tenant-net leased retail properties in Monmouth and Ocean Counties New Jersey. Using his expertise of the market, paired with a client forward advisory approach, Seth seamlessly guides his clients through the sale or purchase of their investment properties, consistent with their financial goals. Seth is extremely focused on providing his clients with the greatest level of service, while sticking to the firms’ mission of creating and preserving wealth for his clients.

Seth graduated from Rutgers University with a Bachelor of Arts degree in Economics and a Minor in Entrepreneurship. He is a member of Marcus and Millichap’s National Retail Group (NRG) and the International Council of Shopping Centers (ICSC).
Alan Cafiero, Senior Managing Director Investments
Alan Cafiero leads the largest team of investment sales agents in the New Jersey Marcus & Millichap office who focus on representing owners and developers in the disposition of commercial real estate assets. Alan specializes in selling net lease properties, retail shopping centers, office and industrial properties in New Jersey and the Northeast. After 14+ years in the business, Alan has closed over 450 transactions totaling over $1.6 Billion of real estate.

Alan graduated from Seton Hall University in 2004 with a B.S. in Business Administration, with a concentration in Finance and Sports Management.

Alan and Ben are the top performing team for Marcus & Millichap in New Jersey. Alan has received Sales Recognition Awards each year from 2011 – 2021, the National Achievement Award each year from 2015 – 2021, and received the Chairman's Club Award in 2021. Alan has twice been named to Mid-Atlantic Real Estate Journal’s Top 40 under 40. Alan is a member of the International Council of Shopping Centers and NAIOP.
Brent Hyldahl, First Vice President Investments
Brent Hyldahl is a retail, medical/office, mixed-use, industrial and net-lease specialist with Marcus & Millichap. Brent exclusively represents buyers and sellers of investment properties throughout the region, and acts in accord with the company-wide mission to help clients create and preserve wealth by providing the best real estate investment sales, financing, research and advisory services available. He works with both sell-side and buy-side clients, representing 1031 exchange buyers, private investors, and private owners.

About the Auction Technology

Auctions by Ten-X are the #1 transaction technology powering commercial real estate transactions online. With over $34B in total transactions, these auctions use best-in-class technology and real-time asset intelligence to put listings in the best position to find the perfect buyer. The expedited auction timeline, comprehensive due diligence, and buyer qualification make transactions twice as fast and twice as certain for brokers, owners, and investors.
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Auction Contact

Victoria Quade
Auctioneer License: Ten-X Commercial, LLC Arlene Richardson RE Brkr 2187404
  • Listing ID: 38760943

  • Date on Market: 5/29/2026

  • Last Updated:

  • Address: 32 Broad St, Keyport, NJ 07735

3% Transaction Fee
Based on Winning Bid Amount
Minimum Transaction Fee
$20,000
Maximum Transaction Fee
$300,000
Example Calculation
Winning Bid Amount
$5,000,000
Transaction Fee
$150,000 (3%)
Total Purchase Price
$5,150,000
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