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Stabilized Downtown Keyport Mixed-Use 32 Broad St 6,000 SF Retail Building Online Auction Sale Keyport, NJ 07735


Investment Highlights
- 32 Broad Street in Keyport, NJ, is a 6,000-SF fully stabilized mixed-use asset in the heart of the borough’s busy Main Street district.
- Built-out bar with patio seating, kitchen, restrooms, basement storage, and refrigeration supports strong F&B performance and lower operating costs.
- Recent capital improvements include a new roof and updated mechanicals, while zoning allows a third-floor vertical expansion, adding long-term value.
- Ground-floor retail is leased to The Chill Bar, one of only 12 retail consumption liquor license holders, boosting durability and long-term value.
- Second level features eight SRO units with long-term weekly-paying tenants, delivering diversified income streams and cash-flow stability.
- Located steps from Keyport Harbor, 32 Broad Street benefits from waterfront activity, strong traffic, highway access, and affluent trade areas.
Executive Summary
The retail space is leased to The Chill Bar, one of only 12 retail consumption liquor license holders in Keyport, a highly constrained asset class in New Jersey that drives tenant durability, renewal probability, and long-term value. A rear outdoor patio enhances food and beverage revenue potential, while the second floor includes eight Single-Room Occupancy (SRO) units with long-term tenants paying weekly rents, delivering consistent cash flow through multiple income streams. Current ownership has meticulously maintained the property, including the installation of a new roof and upgraded mechanical systems. The existing zoning also allows for a third-floor vertical expansion, offering endless upside. In addition to a fully built-out bar with new flooring, restrooms, kitchen facilities, and extensive basement refrigeration and storage, it further reduces operational cost. 32 Broad Street is a prime value-add opportunity tied to the only hotel license in Keyport, positioning the asset for future hospitality or short-term lodging revenue.
32 Broad Street commands strong visibility to over 7,800 daily vehicles and sits within one block of Keyport Harbor, offering bayside views and direct access to the town’s waterfront promenade. Regional connectivity supports demand, with NJ Routes 36 and 35 within 1 mile, the Garden State Parkway within 2 miles, and US Route 9 within 7 miles. Broader access to New York City, Trenton, Morristown, and Philadelphia is less than a two-hour drive. The surrounding trade area features over 148,000 residents and average household incomes exceeding $142,000 within 5 miles, supporting hospitality spend and rental stability.
Located in Keyport’s walkable downtown core, 32 Broad Street benefits from a tightly knit, historic bayside borough known as the Pearl of the Bayshore, characterized by Victorian architecture, an active marina, and steady public and private reinvestment. Main Street and nearby West Front Street anchor a vibrant local retail corridor of restaurants, cafés, boutiques, and service-oriented businesses activated by waterfront tourism and community events. Ongoing downtown and waterfront revitalization, limited supply, and the potential for long-term appreciation. 32 Broad Street uniquely combines stabilized cash flow, scarce licensing control, waterfront adjacency, and clear vertical and hospitality upside, making it a prime and rate core-plus investment in Monmouth County.
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About Eastern Monmouth
Eastern Monmouth County abuts the Atlantic Ocean and stretches west to the communities of Holmdel and Matawan. Retailers here serve some of the wealthiest and most highly educated towns in New Jersey. The Garden State Parkway bisects the area, allowing easy transit to locations closer to New York and along the Jersey coast. The area is also served by nine stops on the North Jersey Coast Line of the New Jersey Transit system. This line runs as far south as Bay Head and connects to Newark’s and Manhattan’s Penn Stations to the north.
Some of the largest retailers in the area include Boscov’s, Wegmans Food Market, Hobby Lobby, and The Home Depot. Strong consumer demand has led to steady construction activity in this part of Monmouth County, and this trend continues.
Investors are drawn to Eastern Monmouth’s solid retail fundamentals, with consistently high sales volume. The average price per square foot has held steady in the past five years, though is around a 50% increase from 10 years ago.
Demographics
Demographics
Nearby Major Retailers
Sale Advisors
Seth Goldberg, Associate
Seth graduated from Rutgers University with a Bachelor of Arts degree in Economics and a Minor in Entrepreneurship. He is a member of Marcus and Millichap’s National Retail Group (NRG) and the International Council of Shopping Centers (ICSC).
Alan Cafiero, Senior Managing Director Investments
Alan graduated from Seton Hall University in 2004 with a B.S. in Business Administration, with a concentration in Finance and Sports Management.
Alan and Ben are the top performing team for Marcus & Millichap in New Jersey. Alan has received Sales Recognition Awards each year from 2011 – 2021, the National Achievement Award each year from 2015 – 2021, and received the Chairman's Club Award in 2021. Alan has twice been named to Mid-Atlantic Real Estate Journal’s Top 40 under 40. Alan is a member of the International Council of Shopping Centers and NAIOP.
Brent Hyldahl, First Vice President Investments
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Stabilized Downtown Keyport Mixed-Use | 32 Broad St
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