350 W US Highway 190
Belton, TX 76513
Commercial Land/Acreage w/ IH-14 Frontage · Land For Sale · 4.37 AC

4.37± AC Commercial Development Site | I-14 & I-35 | Belton, TX
Investment Highlights
• 4.37± acres of commercial development land in Belton, Texas
• Strategic location at the I-14 / US 190 and I-35 interchange
• CH – Commercial Highway zoning
• High-visibility location with convenient highway access
• TxDOT reports traffic volumes reaching approximately 118,500 vehicles per day along the I-35/US 190 corridor between Belton and Temple
• Minutes from University of Mary Hardin-Baylor (UMHB) and Downtown Belton
• Adjacent to the USDA office and established commercial/government uses
• Located within a designated Opportunity Zone
• Excellent potential for restaurant, retail, entertainment, pickleball/sports concept, hotel, office, multifamily or mixed-use development, subject to applicable approvals
• Positioned within the growing Belton–Temple–Killeen Central Texas corridor
Executive Summary
LOCATION + VISIBILITY + CONNECTIVITY.
350 W Highway 190 presents a rare opportunity to acquire approximately 4.37 acres of commercial land near the I-14/US 190 and I-35 interchange in Belton, Texas.
Positioned along one of Central Texas' key transportation corridors, this site offers excellent regional connectivity and exposure to traffic traveling between Belton, Temple, Killeen, Fort Hood and the greater Central Texas region.
According to TxDOT's I-14 System Implementation Plan, traffic volumes along the I-35/US 190 corridor between Belton and Temple reach approximately 118,500 vehicles per day, underscoring the significant traffic activity surrounding this location. Traffic volume varies by roadway segment; prospective buyers should independently verify site-specific traffic counts.
The property is zoned CH – Commercial Highway, a City of Belton zoning district designed to accommodate a variety of office, retail and service uses along I-35 and portions of US 190.
Its location creates exciting possibilities for a destination commercial concept. Imagine a pickleball and sports entertainment venue paired with a restaurant, a new dining concept, retail development, hotel, office project, commercial entertainment use, multifamily development or mixed-use destination—all subject to zoning, permitting and governmental approval.
The property is also located minutes from the University of Mary Hardin-Baylor (UMHB) and Downtown Belton and is adjacent to the USDA office and other established uses.
Adding to the long-term location story, TxDOT is actively advancing plans for the I-14 Extension, which would extend I-14 east from its current terminus at I-35 in Belton. Proposed Segment 1 improvements include upgrades to the I-14/US 190/I-35 system interchange and widening portions of I-35 between Belton and Temple.
For developers, investors, restaurateurs and commercial users searching for commercial land for sale in Belton, Texas; an I-35 development site; highway commercial property in Bell County; or development land in Central Texas, 350 W Highway 190 offers the acreage, location and regional connectivity to bring a vision to life.
Bring the concept. The location is already here.
Buyer to independently verify zoning, utilities, traffic counts, development requirements, Opportunity Zone eligibility and suitability of the property for any intended use.