Econo Lodge White Pine (Morristown TN MSA) 3670 Roy Messer Hwy 67 Room Hotel White Pine, TN 37890 $3,500,000 ($52,239/Room)

Investment highlights
• Established Hotel Opportunity: Offering includes established hotel & operations of a 69-key Econo Lodge located in White Pine, TN. Fee-simple real estate and building is unencumbered of debt or management contracts.
• Strong Hotel Investment Fundamentals: Positioned within a tax-friendly state at below replacement value, this property represents an ideal investment opportunity with competitive operating costs, underscored by its advantageous location directly off of I -81 and direct connectivity to the growing Morristown area.
• Recently Renovated Product: The asset will be delivered with minimal to no COO PIP requirements, as the hotel has been fully renovated in 2023 & 2024, including a refreshed lobby and breakfast quarters, updated bed frames, mattresses, headboards, TV consoles and vinyl flooring throughout the rooms and new window treatments.
• Limited Hospitality Competition: There are no other immediately hospitality competitors at this intersection and exit. This exit ramp is largely catered to truckers with two expansive Pilot Travel Centers and Old Dominion Freight Line’s Morristown service center terminal which is one of Old Dominion's largest break bulk facilities in their network and the central location for the Midsouth region.
• Ideal Owner Operator Investment: With its manageable size and operational efficiency, this property is perfect for an owner-operator and includes a full renovated and significantly upgraded manager’s or owner’s apartment on site as well as housekeeping quarters. Key count outlined does not include these two spaces. The hands-on management approach allows for greater control over operational expenses, enhancing profitability.
LOCATION HIGHLIGHTS
• Connectivity to Morristown: The property is located directly off Roy Messer Hwy (SR341), the main connectivity to Morristown with nearly 15,000 VPD. The location is also less than 40 miles from downtown Knoxville.
• High Transient Intersection: Conveniently situated near the intersection of I-81 and I-40, this prime location offers exceptional accessibility for both local and transient customers.
• Synergistic Surrounding Retail: The subject property benefits from favorable access to high-traffic retail and food options including two Pilot Travel Centers, Weigel’s, Wendy’s, Subway, Taco Bell, and DG Market.
• Vibrant Tennessee Economy: The Morristown MSA is one of the most stable and diversified regions in the state. The area is anchored by advanced manufacturing, automotive suppliers, food processing, healthcare, and logistics, supported by proximity to Knoxvilleand major interstate corridors. Sustained job growth, infrastructure investment, and a skilled workforce pipeline position the region for long-term economic stability and continued demand across industrial, retail, hospitality and service sectors.
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