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Investment Highlights

  • Dual Income Opportunity: Boutique lodge with 7 suites plus adjacent wedding/event venue creating multiple revenue streams
  • 7-Key Turnkey Operation: Recently refurbished suites with established booking platform in place
  • Event Revenue Potential: On-site wedding pavilion with stage and open lawn supports weddings, retreats, and private events
  • Prime Smoky Mountains Location: Located in Wears Valley near Great Smoky Mountains National Park and minutes to Pigeon Forge, Gatlinburg, and Seviervi
  • Value-Add Upside: Financials do not fully capture cash and walk-in revenue, offering immediate income growth potential
  • Strong Tourism Market: Located in one of the most visited regions in the U.S. with consistent year-round demand

Executive Summary

Rare opportunity to acquire a high-upside, dual-income hospitality asset in the Smoky Mountains before it hits the broader market. Wild Mountain Lodge is a 7-suite boutique motel currently generating income with an established booking platform in place, combined with a neighboring wedding and event venue that unlocks significant additional revenue potential.
Current financials reflect only a portion of the true income, as cash and walk-in bookings are not fully captured—creating immediate upside for a new owner. This presents a clear opportunity to increase top-line revenue through improved management, better revenue tracking, and optimized pricing strategies.
The adjacent event venue is a major value driver, allowing an investor to tap into the highly lucrative wedding and event market while simultaneously boosting occupancy at the lodge through bundled bookings. With minimal additional investment, this component can be scaled into a strong secondary income stream.
This is a classic value-add opportunity with multiple levers for growth: increase revenue capture, expand event utilization, and enhance marketing to drive occupancy and rates. Opportunities like this—combining lodging and event income in a prime Smoky Mountains location—are extremely limited.
Priced at $1.2M, the asset offers strong in-place income with clear pathways to significantly higher returns. Ideal for an investor or owner-operator looking to capitalize on one of the most visited tourism markets in the country.
Act quickly—opportunities with this level of upside and location rarely remain available for long.

Data Room Click Here to Access

Financial Summary (Actual - 2025) Click Here to Access

Annual Annual Per SF
Gross Rental Income $99,999 $9.99
Other Income - -
Vacancy Loss - -
Effective Gross Income $99,999 $9.99
Net Operating Income - -

Financial Summary (Actual - 2025) Click Here to Access

Gross Rental Income
Annual $99,999
Annual Per SF $9.99
Other Income
Annual -
Annual Per SF -
Vacancy Loss
Annual -
Annual Per SF -
Effective Gross Income
Annual $99,999
Annual Per SF $9.99
Net Operating Income
Annual -
Annual Per SF -

Property Facts

Price $1,200,000
Price Per Room $171,429
Sale Type Investment
Cap Rate 10.07%
Sale Condition Business Value Included
Property Type Hospitality
Property Subtype
Hotel
  • Hospitality Hotel
Building Class C
Lot Size 0.64 AC
Building Size 3,180 SF
No. Rooms 7
No. Stories 1
Year Built/Renovated 1975/2024
Parking Ratio 1/1,000 SF
Corridor Exterior
Zoning C-2 - C-2

Amenities

  • High Speed Internet Access
  • Patio
  • Boutique/Lifestyle Hotel
  • Wedding Venue
  • Public Access Wifi
  • Smoke-Free
  • Fully-Equipped Kitchen
  • Multi-Room Suites

About 3804 WEARS VALLEY RD , SEVIERVILLE, TN 37862

Wild Mountain Lodge presents a rare opportunity to acquire a boutique hospitality asset with additional event-driven income potential in the highly sought-after Wears Valley area of Sevierville, Tennessee. Ideally positioned just minutes from Pigeon Forge, Gatlinburg, Townsend, and the Great Smoky Mountains National Park, this property benefits from strong year-round tourism while offering guests a quieter, scenic mountain setting. The property features 7 recently refurbished guest suites designed to accommodate a wide range of travelers, including couples, families, and small groups. The unit mix allows for flexible occupancy, with accommodations that collectively sleep approximately 24 guests. All rooms are clean, well-maintained, and supported by outdoor amenities including a picnic and barbecue area, fire pit, rocking chair seating, a dedicated dog run, and a large, level parking area suitable for vehicles with trailers—an attractive feature during the area’s popular car shows and events. Included in the offering is an adjacent parcel currently utilized as a wedding and event venue, featuring a purpose-built outdoor stage (approximately 44’ x 30’) with mountain views and open lawn space for gatherings. This venue creates a natural synergy with the lodge, allowing for bundled lodging and event bookings that can significantly enhance overall revenue. Additional structures on-site provide the opportunity to be completed as bridal suites or restroom facilities, further increasing usability and income potential. The property is currently operating with an established reservation system, with reported income derived from online bookings. Importantly, historical financials do not fully capture all revenue streams, including walk-in and cash bookings, presenting immediate upside for a new owner through improved revenue tracking and operational efficiencies. Further value-add opportunities include expanding event utilization, optimizing nightly rates, and enhancing marketing reach. Offered at $1,200,000, the property presents a compelling income-based investment supported by in-place operations and multiple avenues for growth. This is an ideal opportunity for an investor or owner-operator seeking a turnkey hospitality asset with additional upside in one of the most visited tourism markets in the United States.

Room Mix Information

Description No. Rooms Daily Rate SF
Suite 7 $136.00 -
Not walkable
10/100
Exceptionally drivable
100/100
Somewhat bikeable
20/100

Property Taxes

Property Taxes

Parcel Number
123-051.00
Land Assessment
$26,800
Improvements Assessment
$48,480
Total Assessment
$75,280
  • Listing ID: 40078972

  • Date on Market: 4/8/2026

  • Last Updated:

  • Address: 3804 Wears Valley Rd, Sevierville, TN 37862

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