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404 20th St
La Grande, OR 97850
La Grande Drive-In Theater Redevelopment Opp · Land For Sale · 8.87 AC

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INVESTMENT HIGHLIGHTS

  • Rare Opportunity
  • Redevelopment Upside
  • 11+ Dwelling Units Per-Acre
  • Iconic 400 Car Drive-In Theater
  • High-Density Residential Zoning
  • Do Not Disturb Operating Theater, Contact Agent

EXECUTIVE SUMMARY

Rare Opportunity: Iconic Drive-In Theater with Redevelopment Upside – La Grande, OR
Offered for sale is a fully operational 400-car drive-in movie theater located just south of the highly trafficked intersection of 20th Street and Highway 30 in La Grande, Oregon. Established in 1951, this iconic property has been a long-standing community staple and remains the only drive-in theater option in the region, benefiting from a loyal customer base and strong local recognition.
The property is well-improved and includes pylon signage, a projection booth, concession stand, upgraded digital projection and audio systems, and is fully fenced. Access is excellent with multiple curb cuts along 20th Street, supporting smooth traffic flow and customer ingress/egress.
Buyer may continue operating the theater as-is, or may capitalize on the site’s high-density residential zoning, which allows for 11+ dwelling units per acre, offering a compelling multi-family redevelopment opportunity.
The surrounding trade area is strong, with over 6,798 households within a 15-minute drive time and a median age of 38. Consumer spending reports indicate over $19.9 million annually spent on entertainment, including movie tickets.
Nearby national and regional retailers and restaurants include Bi-Mart, Safeway, KFC, Papa Murphy’s, Walmart, Grocery Outlet, Dollar Tree, and Panda Express. Major traffic generators in the area include Eastern Oregon University (3,000 students), La Grande High School (628 students), Middle School (456 students), Woodgrain (200+ employees), and Grande Ronde Hospital (50 beds).
Please do not disturb drive-in theater employees.
All tours and additional information are available by appointment only through listing agents.

PROPERTY FACTS

Sale Type Investment or Owner User
No. Lots 1
Property Type Land
Property Subtype Residential
Proposed Use
Multifamily
  • Apartment Units
  • Apartment Units - Condo
  • Apartment Units - Dorms
  • Apartment Units - Senior
  • Apartment Units - Subsidized
  • Hold For Development
  • Hold For Investment
  • Manufactured Homes or Mobile Home Park
  • Master Planned Community
  • Movie Theater
  • Planned Unit Development
  • Single Family Development
  • Specialty, Festival or Entertainment
  • Theater or Concert Hall
  • Unknown
Total Lot Size 8.87 AC
Cross Streets GEKELER Lane
Zoning LG-R3 - High-Density Residential - 11+ dwelling units per acre

1 LOT AVAILABLE

Lot 5913-14965

Lot Size 8.87 AC

2 PARCELS: 5.95 & 2.92 Acres - 8.87 Acres Total

  • Listing ID: 39052714

  • Date on Market: 1/12/2026

  • Last Updated:

  • Address: 404 20th St, La Grande, OR 97850

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