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Executive Summary

TURNKEY NORTHWOODS WATERFRONT BAR & RESTAURANT - MOTIVATED SELLER
Rare opportunity to own the established and highly recognized Pla-Mor Bar & Restaurant located on beautiful Lake Namakagon in Wisconsin's premier Northwoods vacation destination.
This successful waterfront bar and restaurant combines a loyal local following with strong seasonal tourism traffic and multiple revenue opportunities. The property features lake frontage with 5 docks, direct lake access, and premium fuel service for boats and motorsports, making it a popular stop for both locals and visitors enjoying the area's outdoor recreation.
Pla-Mor Bar & Restaurant has built a strong reputation throughout the region and is currently rated #1 on TripAdvisor in the area. The restaurant has also received multiple regional dining awards across four counties, including:
* 1st Place - Best Bloody Mary
* 2nd Place - Best Burger
* 3rd Place - Best Fish Fry
Known for its welcoming atmosphere and quality dining experience, the restaurant features a diverse menu highlighted by hand-cut steaks, pasta, seafood specialties, elevated comfort food, and a curated wine selection that sets it apart within the Northwoods market.
Property and business highlights include:
* Established full-service waterfront bar and restaurant
* Lake frontage on Lake Namakagon
* 5 docks with direct lake access
* Premium fuel service for boats and motorsports
* Turnkey operation with furnishings, fixtures, and equipment included
* Strong local following and repeat customer base
* High tourist traffic from lake visitors, ATV riders, snowmobilers, cabin guests, and outdoor recreation travelers
* Spacious dining and bar areas
* Opportunity for expanded events, catering, entertainment, or additional seasonal offerings
* Excellent visibility and established regional reputation
* Beyond the business itself, Pla-Mor has become known as a true community-focused establishment with ownership actively supporting local events, charities, fundraisers, and community initiatives throughout the area.
* The Cable, Hayward, and Lake Namakagon region continues to experience strong tourism demand year-round through boating, fishing, snowmobiling, skiing, ATV trails, cabin rentals, and outdoor recreation, creating long-term growth potential for future ownership.
* Motivated seller creates an exceptional opportunity for an owner-operator, hospitality group, chef-driven concept, or entrepreneur seeking both lifestyle and business potential in one of Wisconsin's most desirable recreational markets.
* Business assets and operational equipment included for seamless transition.
* Shown by appointment only. Serious inquiries welcome.

Taxes & Operating Expenses (Actual - 2024) Click Here to Access

Annual Annual Per SF
Taxes $99,999 $9.99
Operating Expenses $99,999 $9.99

Taxes & Operating Expenses (Actual - 2024) Click Here to Access

Taxes
Annual $99,999
Annual Per SF $9.99
Operating Expenses
Annual $99,999
Annual Per SF $9.99
Total Expenses
Annual $99,999
Annual Per SF $9.99

Property Facts

Sale Type
Owner User
Sale Condition
Business Value Included
Property Type
Retail
Property Subtype
Restaurant
Building Size
3,080 SF
Building Class
C
Year Built/Renovated
1960/2000
Price
$675,000
Price Per SF
$219.16
Tenancy
Single
Building Height
1 Story
Building FAR
0.04
Lot Size
1.69 AC
Zoning
Residential Recreational - Residential / Recreational
Frontage
360’ on County Highway D

About 44400 COUNTY HIGHWAY D , CABLE, WI 54821

The Pla-Mor Bar and Restaurant is located on the East shore of beautiful Lake Namakagon with frontage on County Highway D. This business offers high visibility and easy customer access by boat, car, ATV / UTV or snowmobile. Pla-Mor is noted for its family friendly atmosphere and excellent food, particularly Wednesday Night Wing Dings and Friday Night Fish Fry. Property contains one acre and 256 frontage feet of western exposure, perfect for watching those million dollar sunsets. Included in the sale is all the essential equipment to operate this successful bar / restaurant. Current inventory will be sold separately via bill of sale. Bring your culinary skills and ideas and make your business dreams come true at your Pla-Mor Bar and Restaurant.

Not walkable
10/100
Exceptionally drivable
100/100
Fairly bikeable
50/100

Property Taxes

Property Taxes

Parcel Number
04-034-2-43-06-10-4-05-010-50000
Land Assessment
$152,500 (2025)
Improvements Assessment
$187,500 (2025)
Total Assessment
$340,000 (2025)
Annual Taxes
($1) ($0.00/SF)
Tax Year
2024 Payable 2025
  • Listing ID: 38395847

  • Date on Market: 11/10/2025

  • Last Updated:

  • Address: 44400 County Highway D, Cable, WI 54821

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