Motel 6 & Studio 6 Birmingham, AL 4627 280 Hwy 54 Room Hotel Birmingham, AL 35242 $3,975,000 ($73,611/Room) 9.87% Cap Rate

As the exclusive representative of the seller, Marcus & Millichap's Hospitality Division is pleased to present for sale to qualified investors the dual branded Motel 6 and Studio 6 Birmingham, AL - Medical District (‘Hotel’ or ‘Property’) located in Birmingham, Alabama. The G6 Hospitality-branded hotel is offered at $3,975,000 or $41,406 per key.
The dual branded Motel 6 and Studio 6 Birmingham, AL - Medical District is a three-story hotel with 96 rooms, located at 4627 US-280 in Birmingham, Alabama. The Hotel is easily accessible from US Highway 280. Various common area amenities at the Property include exterior corridors, coin laundry facility, gazebo, and a vending/ice machine. A full renovation of the property was completed in the summer of 2024, both interior and exterior. No PIP is required for new ownership. Additionally, the property maintains one owner’s quarters and two housekeeping quarters.
The Hotel achieved an impressive net operating income (NOI) margin of 41.9 percent for the year-end 2024. This profitability enhances the Hotel's investment appeal by increasing the overall value of the asset, generating surplus capital for renovations, and improving operational efficiencies such as stronger cash flow and economies of scale.
Birmingham, Alabama, the state's largest city, serves as its economic and cultural center with a population of 1.1 million in the Birmingham-Hoover MSA. The Birmingham-Shuttleworth International Airport (14.4 miles) is a key hub for both domestic and international travel. The city’s economy is diverse, with strong sectors in finance, healthcare, manufacturing, and technology, fueled by corporate expansion and infrastructure growth.
Key corporate employers include Regions Financial Corporation (9.7 miles), Protective Life Corporation (5.5 miles), and Blue Cross Blue Shield of Alabama (9.7 miles). Other significant employers like Drummond Company (6.6 miles), Hibbett Sports, and Shipt (9.7 miles) also contribute to local demand for hotel accommodations.
Birmingham’s universities, such as the University of Alabama at Birmingham (UAB – 8.4 miles) and Samford University (6.2 miles), drive additional hotel demand with events and conferences. UAB, a major research institution, employs over 23,000 people and attracts visitors year-round.
As a healthcare hub, Birmingham boasts nationally ranked institutions, including UAB Hospital (9.5 miles), Children’s of Alabama (8.9 miles), Ascension St. Vincent’s (8.2 miles), Brookwood Baptist (6.3 miles), and Grandview Medical Center (1.1 miles), ensuring a steady influx of patients and professionals needing accommodations.
Birmingham’s business and entertainment venues, such as the Birmingham-Jefferson Convention Complex (BJCC – 10.2 miles) and the SEC Southeastern Conference Center (10.1 miles), draw visitors for trade shows, sports events, and concerts. Cultural venues like the Alabama Theatre (9.7 miles) and Lyric Theatre (9.7 miles) further boost demand. Shopping areas like The Summit (2.6 miles) and the Outlet Shops of Grand River (15.3 miles) add to the city’s appeal.
Leisure attractions, including the Birmingham Museum of Art (10.2 miles), Oak Mountain State Park (11.3 miles), and the Barber Motorsports Park (15.2 miles), support steady hotel bookings. Additionally, venues like the Birmingham Zoo (6.9 miles), Regions Field (9.7 miles), and Legion Field (13.5 miles) cater to both residents and tourists.
Birmingham is undergoing significant development, with projects like the $64 million Birmingham Xpress Bus Rapid Transit system set to improve city connectivity by 2025. The downtown area is being revitalized with initiatives such as the Powell Avenue Steam Plant redevelopment and the Urban Supply project, which converts warehouses into retail and office spaces. The $50 million Innovation District Expansion, focused on tech-sector growth, is expected to attract new businesses. The airport and BJCC are also undergoing major upgrades to accommodate growth, further enhancing Birmingham’s role as a regional hub for business, tourism, and entertainment.
BROKER OF RECORD
Eddie Greenhalgh
Alabama
P: (205) 510-9200
Lic #: AL 000088298-0