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5732 W Rawson Ave 13 Acres of Industrial Land Offered at $1,500,000 in Franklin, WI 53132
INVESTMENT HIGHLIGHTS
- Prime 13-Acre Opportunity – Rare large parcel in one of Franklin’s fastest-growing corridors.
- Natural Beauty & Privacy – Woodlands, wetlands, and a flowing drainageway create a scenic setting.
- Infrastructure Advantage – Municipal water, sewer, and utilities nearby for seamless connections.
- Buildable Land Ready Now – 3.5 acres outside the floodplain, ideal for immediate development.
- High-Visibility Frontage – Direct exposure along Rawson Avenue with easy access to I-94.
- Due Diligence Complete – Survey, floodplain evaluation, and NRPP reports streamline planning.
EXECUTIVE SUMMARY
5732 W Rawson Avenue offers a rare combination of visibility, access, and natural features in one of Franklin’s most active growth corridors. This ±13.0-acre property delivers strategic frontage along Rawson Avenue, just minutes from Ballpark Commons, Franklin Field, and the future City Center/Town Square. With its location, size, and unique land composition, this parcel presents an excellent opportunity for investors, developers, or end users looking for a balance of buildable space and preserved natural resources.
Property Highlights
Lot Size: ±566,374 sq. ft. / 13.0 acres
Frontage: Prominent Rawson Avenue visibility and access
Floodplain/FEMA Mapping on file.
Natural Features: Includes ±0.61 acres of delineated wetlands and ±0.81 acres of mature woodland. A drainageway bisects the property, enhancing natural character.
Survey on File.
FEMA Mapping & Floodplain Evaluation by The Sigma Group (2024) on File.
Preliminary Natural Resource Protection Plan (NRPP) by Heartland Ecological Group (2021) on File.
Plat of Survey dated February 2022
The property’s natural features create both an environmental buffer and opportunities for creative site planning. Wetlands and woodlands along the western and northern edges of the parcel provide privacy, natural screening, and ecological value while still leaving significant usable acreage.
Strategic Location
Direct Rawson Avenue frontage with excellent visibility and traffic counts.
Minutes from I-94, offering regional connectivity to Milwaukee, Racine, and Chicago markets.
Proximity to Mitchell International Airport (MKE), supporting logistics, travel, and commerce.
Surrounded by strong demographics, with an average household income of approximately $89,900 in the surrounding trade area.
Significant due diligence has been completed by the current ownership, reducing uncertainty for prospective buyers. Reports included with the sale provide valuable clarity on:
Floodplain boundaries and FEMA requirements
Preliminary wetland delineation and woodland mapping
City of Franklin zoning overlays and development standards
Easements, utilities, and access considerations
Investment Appeal:
This property is well-positioned for buyers seeking a versatile site that blends development potential with conservation attributes. Whether the vision is for commercial, industrial support uses, institutional facilities, or a mixed-use plan that incorporates open space, 5732 W Rawson Avenue provides a foundation for long-term value creation.
5732 W Rawson Avenue stands out as one of Franklin’s most unique land offerings — combining visibility, accessibility, and a balance of buildable and preserved land. It is ready for a buyer with the vision to capitalize on both its development potential and its natural amenities.
DATA ROOM Click Here to Access
PROPERTY FACTS
1 LOT AVAILABLE
Lot
| Price | $1,500,000 | Lot Size | 13.00 AC |
| Price Per AC | $115,384.62 |
| Price | $1,500,000 |
| Price Per AC | $115,384.62 |
| Lot Size | 13.00 AC |
5-acre truck parking permit included 10+ usable acres ideal for IOS, truck parking, or laydown yard Existing non-conforming building adds value-add potential Across from active quarry 5 min drive to I-94 Perfect for industrial operators and investors
DESCRIPTION
Welcome to 5732 W Rawson Avenue, a ±13.0-acre parcel located in the City of Franklin, Milwaukee County, Wisconsin. This property combines open land, natural features, and accessible frontage, offering a unique setting within a well-established growth corridor. Land Composition The parcel totals approximately 566,374 square feet (±13.0 acres). A certified plat of survey (February 2022) and supporting environmental documents define its boundaries and topography. The land includes a mix of open areas, woodlands, and wetlands, creating a varied and functional site profile. Access & Utilities The property benefits from direct frontage and access along West Rawson Avenue, one of Franklin’s key east–west thoroughfares. A 30-foot sanitary sewer easement is noted on the plat of survey. Municipal water and sewer utilities are located nearby, supporting the potential for future service connections. Topography & Survey Information The site includes areas of level ground suitable for development as well as lower areas that contribute to floodplain storage and ecological function. Natural Resources & Protection Areas A Preliminary Natural Resources Protection Plan (NRPP) has been completed, documenting wetlands, woodlands, and buffers. These resources not only add to the environmental quality of the parcel but also guide appropriate land use and conservation planning. Any modifications or improvements to natural resource areas are subject to City of Franklin review and approval processes. Surrounding Area The property lies in close proximity to Ballpark Commons, Franklin Field, and the planned City Center/Town Square, placing it within a dynamic area of commercial, recreational, and community development. Its position along Rawson Avenue provides visibility and ease of access, while I-94 and Milwaukee Mitchell International Airport are only a short drive away. Overall Character 5732 W Rawson Avenue offers a diverse land profile that balances usable acreage with preserved natural features. The property includes: ±13.0 total acres ±3.5 acres of land outside floodplain for structural development ±0.61 acres of wetlands ±0.81 acres of mature woodlands Drainageway and natural buffers Direct Rawson Avenue frontage and access Surveyed boundaries and confirmed FEMA mapping This parcel is well-suited for thoughtful planning and creative site design. It provides both immediate buildable land and extensive natural resource features that enhance its setting and long-term potential.
PROPERTY TAXES
| Parcel Number | 741-9999-002 | Improvements Assessment | $0 |
| Land Assessment | $0 | Total Assessment | $981,000 |
PROPERTY TAXES
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5732 W Rawson Ave
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