Quality Inn & Suites Black River Falls I-94 600 Oasis Rd 133 Room Hotel Black River Falls, WI 54615 $3,895,000 ($29,286/Room)

As the exclusive representative of the seller, Marcus & Millichap's Hospitality Division is pleased to present for sale to qualified investors the SureStay Plus by Best Western Black River Falls (‘Hotel’ or ‘Property’) located in Black River Falls, Wisconsin. The Best Western Hotels & Resorts-affiliated Hotel is offered at $3,895,000 or $29,286 per key.
The SureStay by Best Western Black River Falls is a 133-room, two-story Hotel located at 600 Oasis Road, Black River Falls, Wisconsin. The Property is located just off Highway 54 and Oasis Road, near the intersection of I-94. Various common area amenities at the Property include an indoor heated pool and hot tub, fitness center, business center, on-site cocktail lounge, breakfast area, meeting space and on-site guest laundry. The hotel, currently under absentee ownership and remote management, has significant upside potential by replacing the existing owner with a hands-on owner-operator.
Black River Falls, Wisconsin, is a picturesque city nestled in west-central Wisconsin along the scenic Black River. Established in the mid-19th century, it boasts a rich history rooted in the lumber industry, which played a pivotal role in its development. Black River Falls is known for its charming small-town atmosphere, diverse economy, and vibrant community life. The modern economy of Black River Falls is supported by various sectors including manufacturing, retail, healthcare, and tourism. Additionally, the Ho-Chunk Nation contributes significantly to the local economy through its Ho-Chunk Gaming casino, which attracts visitors and provides numerous jobs. The city offers abundant outdoor recreational opportunities, including hiking, fishing, and boating, particularly in the nearby Black River State Forest and Lake Arbutus. Cultural highlights include local festivals, historical sites, and community events. Accessible via Interstate 94, Black River Falls combines historical charm, natural beauty, and a robust economic landscape. It is well-connected to larger urban centers, with La Crosse 55 miles southwest and Eau Claire 55 miles northwest, both offering a range of amenities and cultural experiences, making it a unique and welcoming destination in Wisconsin.
Within proximity of the hotel lies a diverse array of attractions, making it a suitable location for visitors. Just a short distance away, guests can explore the charming Merchant General Store (1.8 miles) or delve into the area's history at the Jackson County Historical Society Museum (1.9 miles). For outdoor enthusiasts, Rock Springs Park (2.2 miles), Lake Wazee (6.8 miles), and Lake Arbutus (13.9 miles) offer ample opportunities for recreation, while nature lovers will appreciate the nearby Black River State Forest (9.8 miles), boasting scenic trails and breathtaking landscapes. Nearby Black River Memorial Hospital (2.8 miles) ensures peace of mind for travelers, while Lunda Community Park (2.9 miles) provides a serene retreat. Those seeking entertainment can try their luck at Ho-Chunk Gaming Black River Falls (3.8 miles) or immerse themselves in Native American culture at the Andrew Blackhawk Memorial Pow-Wow Grounds (5.0 miles). Additionally, adventurers can explore the thrills of Bear Bogging Adventure Tours (.3 miles) or enjoy winter sports at Bruce Mound Winter Sports Area (14.2 miles). These attractions collectively contribute to the appeal around the property within Black River Falls, offering a balance of history, culture, and natural beauty for visitors to enjoy.
As of March, the 12-month average RevPAR in the Eau Claire/Menomonie Hotel Submarket increased by over 0.2 percent, indicating notable growth and a lower-risk environment, boosting investor confidence in the asset and robust market.
The Hotel's current RevPAR index of 63 percent indicates untapped potential. With strategic revenue management and marketing, a new owner could raise the index to 75-85 percent, driving room revenues to approximately $1.3-1.7 million dollars. This improvement would enhance ROI and increase asset value, offering substantial upside for investors.
BROKER OF RECORD
Todd Lindblom
Wisconsin
Lic #: 56163-90