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SureStay Plus Hotel by Best Western 680 Winfield Dunn Pky 80 Room Hotel Sevierville, TN 37876 $7,500,000 ($93,750/Room) 8.84% Cap Rate
INVESTMENT HIGHLIGHTS
- Featuring a series of major recent renovations: interior in 2016, exterior in 2019, converted in 2023 to SureStay Plus with all PIP items complete.
- Located off Smoky Mountains Pkwy, with 80,000 VPD and walkable access to high traffic retail and dining options including Starbucks.
- Within one day’s drive for half of U.S. population, this market offers steady car leisure demand and airfare resilience.
- 81.2% trailing occupancy with strong transient base. Guest rating 7.7/10 from 2,700+ reviews, reflecting solid brand perception and repeat visitation.
- Rooms feature Smoky Mountain views and property is close to the top U.S. park gateway with 12.2M visitors annually ensuring steady non-event demand.
- Sevier County visitor spend hit $3.93B in 2024, up 2% YoY. Dollywood draws 2M+ yearly, keeping rates and demand firm.
EXECUTIVE SUMMARY
In Association with Scott Reid & ParaSell, Inc. | P: 949.942.6585 | A Licensed Tennessee Broker #264531
DATA ROOM Click Here to Access
- Operating and Financials
PROPERTY FACTS
| Price | $7,500,000 | Lot Size | 1.34 AC |
| Price Per Room | $93,750 | Building Size | 31,944 SF |
| Sale Type | Investment | No. Rooms | 80 |
| Cap Rate | 8.84% | No. Stories | 3 |
| Sale Condition | Business Value Included | Year Built/Renovated | 1995/2023 |
| Property Type | Hospitality | Tenancy | Single |
| Property Subtype | Hotel | Parking Ratio | 2.63/1,000 SF |
| Building Class | C | Corridor | Interior |
| Zoning | C-4 - Hotel/Motel | ||
| Price | $7,500,000 |
| Price Per Room | $93,750 |
| Sale Type | Investment |
| Cap Rate | 8.84% |
| Sale Condition | Business Value Included |
| Property Type | Hospitality |
| Property Subtype | Hotel |
| Building Class | C |
| Lot Size | 1.34 AC |
| Building Size | 31,944 SF |
| No. Rooms | 80 |
| No. Stories | 3 |
| Year Built/Renovated | 1995/2023 |
| Tenancy | Single |
| Parking Ratio | 2.63/1,000 SF |
| Corridor | Interior |
| Zoning | C-4 - Hotel/Motel |
AMENITIES
- Business Center
- Pool
- High Speed Internet Access
- Patio
- Public Access Wifi
- Smoke-Free
ABOUT 680 WINFIELD DUNN PKY , SEVIERVILLE, TN 37876
Positioned at the gateway to the Great Smoky Mountains National Park, the property benefits from Sevierville’s status as a top-tier tourism hub. The region welcomed over 12 million visitors in 2024, generating nearly $4 billion in visitor spending, with lodging and F&B sectors continuing to outperform regional averages. The hotel delivers strong in-place historic performance with 81% trailing 12-month occupancy and excellent guest satisfaction (7.7/10 average rating from 2,700+ reviews). Extensive renovations over the past decade have modernized both the exterior and interior, leaving minimal expected change of ownership PIP. The site’s prime frontage on a high-traffic corridor (~80,000 vehicles per day) offers exceptional visibility and convenient access to major demand generators including the Great Smoky Mountains National Park, Downtown Sevierville, and Dollywood. Additional nearby attractions such as Smoky Mountain Waterpark, the Sevierville Convention Center, Tanger Outlets Sevierville, and Smokies Stadium further reinforce consistent, year-round visitation from both leisure travelers and group segments. As Sevier County’s hospitality market continues to post steady demand growth, the SureStay Plus presents investors with a turnkey, cash-flowing asset in a resilient, high-occupancy leisure submarket - ideal for local operators or owners looking to enter into a profitable TN market. All tours must be arranged through the listing agents; unannounced visits are strictly prohibited.
ROOM MIX INFORMATION
| DESCRIPTION | NO. ROOMS | DAILY RATE | SF |
|---|---|---|---|
| Guest Room | 80 | $82.00 | - |
PROPERTY TAXES
| Parcel Number | 049G-C-009.00 | Improvements Assessment | $894,840 |
| Land Assessment | $307,480 | Total Assessment | $1,202,320 |
PROPERTY TAXES
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SureStay Plus Hotel by Best Western | 680 Winfield Dunn Pky
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