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726 S Lake Ave
Phillips, WI 54555
Super 8 Phillips · Hospitality Property For Sale
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32 Rooms
Investment Highlights
- Believed to be the only nationally branded hotel in Price County, creating a strong competitive advantage.
- Benefits from year-round demand generated by tourism, workforce lodging, contractors, hunting, fishing, ATV traffic, and snowmobiling.
- Affiliated with Wyndham Hotels & Resorts and the Wyndham Rewards reservation platform.
- Opportunity for operational upside through revenue management improvements and continued market penetration.
- Strategically positioned within Wisconsin’s Northwoods recreation corridor with strong regional visibility and accessibility.
Executive Summary
Nationally branded hospitality asset operating as the Super 8 by Wyndham located in Phillips, Wisconsin, within the heart of Wisconsin’s Northwoods tourism and recreation corridor. The property is believed to be the only nationally branded hotel within Price County, creating a substantial competitive advantage through limited flagged competition, strong regional brand recognition, and affiliation with Wyndham’s global reservation and loyalty platform. The asset benefits from diversified year-round demand drivers including tourism, outdoor recreation, hunting and fishing activity, snowmobiling, ATV traffic, workforce lodging, contractor demand, and regional business travel throughout Northern Wisconsin. Strategically positioned along a primary corridor serving the region, the property offers strong visibility and accessibility for transient travelers and repeat regional guests. As one of the market’s only institutional-quality branded lodging options, the hotel is well-positioned to capture consistent occupancy from guests seeking the reliability of a national flag. Opportunity exists for continued operational optimization, ADR growth, revenue management improvements, and further penetration of regional tourism and workforce lodging demand, providing investors with long-term upside potential in a supply-constrained tertiary market.
Property Facts
| Price Per Room | $56,219 | Building Size | 13,750 SF |
| Sale Type | Investment | No. Rooms | 32 |
| Property Type | Hospitality | No. Stories | 2 |
| Property Subtype | Hotel | Year Built/Renovated | 1998/2025 |
| Building Class | C | Parking Ratio | 4.07/1,000 SF |
| Lot Size | 2.71 AC | Corridor | Interior |
| Zoning | C1 | ||
| Price Per Room | $56,219 |
| Sale Type | Investment |
| Property Type | Hospitality |
| Property Subtype | Hotel |
| Building Class | C |
| Lot Size | 2.71 AC |
| Building Size | 13,750 SF |
| No. Rooms | 32 |
| No. Stories | 2 |
| Year Built/Renovated | 1998/2025 |
| Parking Ratio | 4.07/1,000 SF |
| Corridor | Interior |
| Zoning | C1 |
Amenities
- Business Center
- High Speed Internet Access
- Smoke-Free
- Digital key
Room Mix Information
| Description | No. Rooms | Daily Rate | SF |
|---|---|---|---|
| Guest Room | 32 | $94.00 | - |
Property Taxes
| Parcel Number | 272-109704011 | Improvements Assessment | $519,800 |
| Land Assessment | $57,100 | Total Assessment | $576,900 |
Property Taxes
Parcel Number
272-109704011
Land Assessment
$57,100
Improvements Assessment
$519,800
Total Assessment
$576,900
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