90 Professional Blvd
Daytona Beach, FL 32114
Daytona Speedway Hotel · Hospitality Property For Sale · 76 Rooms

A Fully Renovated Marriott Hotel in the Heart of the Action
Welcome to one of the most compelling hospitality investment opportunities in Florida. Positioned steps from the world famous Daytona International Speedway and only minutes from pristine Atlantic beaches, this newly renovated hotel delivers the unbeatable combination of brand power, prime location, and long term income stability.
Reopening in February as a Marriott City Express with a full renovation, a 20 year Marriott license, and all FF&E included, this 76 key asset is perfectly aligned for strong performance from day one. Every major component of the repositioning is already underway, giving the next investor a true turnkey entry into one of the highest demand tourism markets in the Southeast.
This is the type of hospitality asset that rarely hits the open market. Nearly 5 acres of irreplaceable land, direct access to I 95, extreme visibility, and nonstop annual events create a pipeline of year round revenue. Daytona is anchored by nationally televised motorsport events, collegiate tourism, conferences, spring break traffic, and consistent leisure demand.
Two Ways to Invest
You decide how you want to take advantage of this market:
1. Full Ownership, $15,000,000:
Take complete control of a fully renovated, Marriott flagged, high barrier to entry asset on a massive land parcel.
2. Fifty Percent Equity for $8,000,000:
Join as a capital partner and own half of the newly renovated Marriott, with the potential to participate in a second Marriott development site already being explored. Shared upside, reduced risk, and a seat at the table of a growing hospitality platform.
Investment Highlights
• Fully renovated Marriott City Express reopening February
• 20 year Marriott license in place
• 76 keys across nearly 5 acres
• Ultra prime location beside Daytona International Speedway
• Minutes to Daytona International Airport
• Visibility from I 95 and International Speedway Blvd
• Resort style pool, fitness center, guest laundry, business center
• All FF&E included with the sale
• Year round event driven demand
• High appreciation potential in a growing Florida corridor
• Optional participation in a second Marriott development opportunity
This is more than a hotel acquisition; it is a strategic opportunity to own a newly renovated Marriott asset in a market that continues to accelerate in national relevance and investor demand. Whether you want full control or prefer to scale with a partner, this is your moment to secure a one of a kind hospitality investment in the heart of Daytona Beach.
Investment Highlights
1. Renovated Marriott Hotels in Florida Commonly Trade at 180K to 250K Per Key
Especially after a full renovation, fresh FF&E, and a 20-year brand license, these assets command a higher price per key because the buyer inherits:
Stabilized flag security
Reduced capex for years
Increased ADR potential
Institutional underwriting comfort
2. The Land Value Alone Lifts the Per-Key Story
You’re sitting on 4.01 acres, which is rare by Daytona standards for a branded hotel.
If someone tried to develop this today:
Land: Several million
Construction: $180K to $225K per key
Soft costs, brand package, FF&E: another $30K to $40K per key
A new Marriott would cost $250K to $300K per key to build today.
3. Daytona’s Tourism Engine Supports the Number
This market benefits from:
Daytona 500
Bike Week
Speedweeks
NASCAR
Spring Break
Collegiate events
Airport adjacency
I-95 visibility
Hotels in event-driven markets support higher ADR and higher RevPAR compression during peak seasons, which helps justify a stronger per-key multiple.
4. The Renovation Premium Is Real
Because the property is 100 percent renovated, $197K per key reflects:
Turnkey operations
No immediate capital risk
Fresh guest experience
Better OTA ranking
Higher corporate and group appeal
This lowers buyer friction and increases price elasticity.
5. It Aligns With the Pro-Forma Returns
At a 10 percent pro-forma cap rate, $197K per key feels exactly right:
High yield
Strong brand
Strong land
Strong location
This combination is rare.
Conclusion: 197K/Key Is Not Just “Good” — It’s Strategically Perfect
It is:
Market-aligned
Brand-justified
Renovation-backed
Land-supported
Yield-friendly
Easy for sophisticated investors to underwrite

?? Serious inquiries only. NDA and proof of funds required for full financial package.