The White Rose Hotel 910 River Rd 29 Room Hotel Wisconsin Dells, WI 53965 $1,890,000 ($65,172/Room) 12.80% Cap Rate

Positioned in the heart of Wisconsin Dells, The White Rose Hotel at 910 River Road offers a rare turnkey investment opportunity with dual lodging facilities on 0.7 acres. 910 River Road includes a beautifully updated 22-room motel and a stunning Victorian building with seven uniquely styled guest suites, a finished attic, and a commercial-grade kitchen, ideal for introducing a food-and-beverage component. Renovated in 2023, The White Rose Hotel features updated furniture, new flooring, modern bathrooms, and inviting amenities such as a large outdoor swimming pool, shaded patio areas, a cozy fireplace, and ample storage buildings. Operational efficiencies are supported by a full basement with walk-in refrigeration, on-site commercial laundry, and well-maintained back-of-house infrastructure. A strong, loyal guest base and an included branded marketing domain drive consistent profitability and year-over-year revenue growth, making this a fully operational and scalable hospitality asset.

Strategically located just one block from Broadway and directly across from the scenic Wisconsin River, The White Rose benefits from unmatched visibility and walkability. Demand drivers such as Ripley’s Believe It or Not, local dining, and boutique shops attract traffic to 910 River Road. Less than a five-minute walk from the Amtrak train station and within 1.5 miles of Interstate 90, The White Rose Hotel is ideally positioned for regional travelers. Centrally located in the Midwest, Wisconsin Dells is a destination from several major metros, such as three hours from Chicago, 3.5 hours from Minneapolis, and two hours from Milwaukee. Known as the Waterpark Capital of the World, the city draws over 6 million visitors annually, with top attractions such as Noah’s Ark and Kalahari Resort within 5 miles. Year-round tourism is supported by festivals, the decorated holiday riverwalk, ski resorts, and natural water features, creating a strong seasonal balance.

The surrounding area boasts a growing population of over 20,000 within a 10-mile radius, providing a reliable labor pool and strong local economic activity. Wisconsin Dells continues to expand its tourism infrastructure, reinforcing its status as a premier destination for families, school groups, couples, and corporate retreats. High demand supports diverse revenue streams across lodging, food and beverage, retail, and entertainment. The White Rose Hotel presents an exceptional opportunity to acquire a profitable, well-located, and character-rich asset in a thriving tourism hub.

Selling by the owner. The broker fee is 2.5%.