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The White Rose Hotel 910 River Rd 29 Room Hotel Wisconsin Dells, WI 53965 $2,200,000 ($75,862/Room) 12.22% Cap Rate
Executive Summary
AIRBNB / B&B / MOTEL Operational Model – A flexible hospitality investment with multiple revenue streams from one property. Recent operational improvements and expanded Airbnb offerings have significantly increased rental income. Operate the main house as a whole-house Airbnb, individual suite rentals, a traditional bed and breakfast, or any combination of the three. The separate 22-unit seasonal motel provides additional income during Wisconsin Dells' peak tourism season. Current gross income is approximately $380,000 annually, with projected gross income of $480,000–$500,000 over the next several years through continued optimization of Airbnb, B&B, and motel operations. Prime location near downtown Wisconsin Dells, the River Walk, and the Wisconsin River. Ideal for investors or owner-operators seeking a proven lodging business with multiple revenue streams and growth potential.
Property Facts
| Price | $2,200,000 | Lot Size | 0.72 AC |
| Price Per Room | $75,862 | Building Size | 12,730 SF |
| Sale Type | Investment | No. Rooms | 29 |
| Cap Rate | 12.22% | No. Stories | 2 |
| Property Type | Hospitality | Year Built/Renovated | 1925/2005 |
| Property Subtype | Hotel | Parking Ratio | 3.93/1,000 SF |
| Building Class | C | Corridor | Exterior |
| Zoning | C - C | ||
| Price | $2,200,000 |
| Price Per Room | $75,862 |
| Sale Type | Investment |
| Cap Rate | 12.22% |
| Property Type | Hospitality |
| Property Subtype | Hotel |
| Building Class | C |
| Lot Size | 0.72 AC |
| Building Size | 12,730 SF |
| No. Rooms | 29 |
| No. Stories | 2 |
| Year Built/Renovated | 1925/2005 |
| Parking Ratio | 3.93/1,000 SF |
| Corridor | Exterior |
| Zoning | C - C |
Amenities
- Pool
- Wheelchair Accessible
- Outdoor Pool
- Wedding Venue
- Public Access Wifi
- Smoke-Free
- Hot Tub
Room Mix Information
| Description | No. Rooms | Daily Rate | SF |
|---|---|---|---|
| Suite | 2 | $124.00 | - |
| Guest Room | 27 | $82.00 | - |
Fairly walkable
40/100
Exceptionally drivable
100/100
Somewhat bikeable
30/100
Property Taxes
| Parcel Number | 11291-583.01 | Improvements Assessment | $1,241,600 |
| Land Assessment | $556,700 | Total Assessment | $1,798,300 |
Property Taxes
Parcel Number
11291-583.01
Land Assessment
$556,700
Improvements Assessment
$1,241,600
Total Assessment
$1,798,300
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The White Rose Hotel | 910 River Rd
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