Comfort Inn Columbia-Bush River 911 Bush River Rd 96 Hotel Rooms Online Auction Sale Columbia, SC 29210

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Auction On May 19 - 21, 2025
08 DAYS d
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22 HRS h
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38 MIN m
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Auction Starts
264 HRS h
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Auction Ends
Finalizing
$1,500,000
Starting Bid
--
Current Bid
Current Purchase Price
$250,000
Bid Increment
Status
Reserve Not Met
In Progress
522,830
Total Views
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$1,500,000
Starting Bid
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Virtual Tour

INVESTMENT HIGHLIGHTS

  • Comfort Inn Columbia-Bush River offers investors the opportunity to acquire a hotel with operational upside and positive-trending RevPAR.
  • There is optionality moving forward with multiple brand conversion options available such as Spark by Hilton, or Garner by IHG.
  • Positioned at the juncture of I-26 and I-20 near Downtown Columbia, University of South Carolina, and Shaw Industries.
  • There are several other noteworthy places this hotel serves, including Prisma Health Hospitals, Lexington Medical Center, Fort Jackson, and more.

EXECUTIVE SUMMARY

Marcus & Millichap has been exclusively retained to offer for sale the fee simple interest in the 96-room Comfort Inn located in Columbia, South Carolina. The hotel is a three-story property built in 1986 and located directly off Interstate 26. The on-site room breakdown comprises 35 kings, six king suites, 52 double queens, and four single queens. Amenities include a fitness center, complimentary breakfast, a business center, interior corridors, meeting facilities, and an outdoor pool. Comfort Inn Columbia-Bush River provides the opportunity for a new owner to acquire a select-service Choice hotel with the potential to realize significant RevPAR growth by moderating expenses through hands-on management, completing the remaining property improvement plan to drive ADR, and continuing the current utilization of the Choice name, reservation system, and loyal base of guests.

Columbia is the capital city of South Carolina located in the heart of the state. The Columbia MSA is the second-largest metropolitan area in the state of South Carolina, with a population of approximately 858,000, according to the 2023 US Census Bureau. It is known for its historic Southern culture, healthcare services, government, manufacturing, education, tourism, and its military presence. Columbia is home to substantial industries within commercial, leisure, and education. Some of these include Prisma Health Baptist Parkridge Hospital, Lexington Medical Center, Shaw Industries - Irmo Plant, Fort Jackson Military Base, Downtown Columbia, Riverbanks Zoo & Garden, The University of South Carolina, and Columbia International University, among others.

Property tours are available on Wednesday, April 16th by appointment only. Please contact the listing broker to schedule.

DATA ROOM Click Here to Access

MARKET ANALYTICS Click Here to Access

$99,999

Asset Value

$99,999

12 Month Sales Volume

12 Month Sales Volume
Total
Lowest
Highest
Transactions
999
-
-
Sales Volume
$99,999
$99,999
$99,999
Properties Sold
999
-
-
Transacted Rooms
999
999
999
Average Rooms
999
999
999

9.9%

Market Cap Rate

9.9%

Market Sale Price/Room Change (YOY)

12 Month Sales Price
Average
Lowest
Highest
Market
Cap Rate
9.9%
9.9%
9.9%
9.9%
Sale Price/Room
$99,999
$99,999
$99,999
$99,999
Sale Price
$99,999
$99,999
-
-
Sale vs Asking Price
-9.9%
-9.9%
-9.9%
-
Months to Sale
9.9%
9.9%
9.9%
-

Market Sale Price per Room

Columbia - SC USA

Market Cap Rate

Columbia - SC USA

Market Sale Price per Room by Class

Luxury & Upper Upscale

Upscale & Upper Midscale

Midscale & Economy

Market Cap Rate by Class

Luxury & Upper Upscale

Upscale & Upper Midscale

Midscale & Economy

Market Sale Price per Room Distribution

Market Cap Rate Distribution

PROPERTY FACTS

Sale Type Investment
Sale Condition Auction Sale
Type of Ownership Fee Simple
Property Type Hospitality
Property Subtype Hotel
Building Class B
Lot Size 2.01 AC
Building Size 42,072 SF
No. Rooms 96
No. Stories 3
Year Built/Renovated 1986/2004
Tenancy Single
Parking Ratio 2.73/1,000 SF
Corridor Interior
Zoning GC

AMENITIES

  • Business Center
  • Fitness Center
  • Pool
  • High Speed Internet Access
  • Meeting Event Space
  • Public Access Wifi
  • Smoke-Free

ROOM MIX INFORMATION

DESCRIPTION NO. ROOMS DAILY RATE SF
Suite 4 $166.00 -
Guest Room 92 $118.00 -

ABOUT COLUMBIA

Columbia is the capital of South Carolina and second-largest city in the state. Visitors are drawn to Columbia by the local charm, southern hospitality, and natural beauty. Popular attractions include the Riverbanks Zoo and Garden, the South Carolina State Museum, and nearby Congaree National Park.

The University of South Carolina (USC) is home to 35,000 students, which makes it the largest university in the state. USC generates lodging demand with events such as parents’ weekend, homecoming, and athletic events from its 19 varsity teams in the Southeastern Conference and Conference USA.

Room demand is also generated by Fort Jackson, the U.S. Army’s largest training post, and other large employers in the area such as Nephron Chemical, Wells Fargo, Colonial Life, and a large Amazon distribution center.

The Columbia Metropolitan Airport provides the region with direct access to a dozen major cities including Miami, New York City, and Dallas. Interstates 20, 26, and 77 connect the area to Atlanta, Charleston, and Charlotte, respectively.

PROPERTY TAXES

SALE ADVISOR

SALE ADVISOR

(864) 923-6223
Contact
McLean Hicklin, First Vice President Investments
(864) 923-6223
Contact
McLean Hicklin is a hotelier with over 15 years of experience in the development, management and construction of hotel properties in the Southeast. In this capacity, Hicklin has orchestrated this process successfully on over 500 guest rooms totaling more than 50 million in capital investment working with a variety of hotel franchisors.

McLean brings a unique perspective to hospitality brokerage with his industry experience and product knowledge. Being able to relate to the challenges and expectations that owners have and expect puts him in a unique position to succeed. The many moving parts associated with a hotel transaction are part of the challenge to running a smooth, successful process. Managing that process from start to finish is a point of pride, so much so, that that process typically is instrumental in yielding superior results for clients.

ABOUT THE AUCTION PLATFORM

Ten-X Commercial is the leading end-to-end digital transaction platform for commercial real estate. With over $26bn sold, Ten-X’s platform empowers brokers, sellers and buyers with data-driven technology and comprehensive marketing tools to expand market visibility and decrease time to close. Ten-X consistently yields trade rates at two times the industry average. Ten-X expedites the entire CRE transaction timeline by enabling brokers and sellers to tap into a digital platform that makes it easy to onboard properties, evaluate the success of complimentary omnichannel marketing campaigns and follow up on the strongest pre-qualified leads. Buyers are precision-matched with properties aligned with their investment goals, with unprecedented access to market analysis and due diligence documents to help them securely acquire properties online, with confidence.
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AUCTION CONTACT

Victoria Quade
Auctioneer License: Ten-X Samantha Kristine Corbat RE Brkr 21233. Ten-X Auction Firm 4085. Arlene Richardson Auctioneer 4820
  • Listing ID: 34977576

  • Date on Market: 5/1/2025

  • Last Updated:

  • Address: 911 Bush River Rd, Columbia, SC 29210