Hoel Reserve | Cabin Hotel & Event Venue 9440 AZ-89A 23 Room Hotel Sedona, AZ 86336 $10,950,000 ($476,087/Room)

Hoel Reserve is a rare 23-cabin boutique hotel and event venue set beneath the dramatic forested walls of Oak Creek Canyon along scenic State Route 89A. Originally established as Don Hoel’s Cabins, the property has been thoughtfully repositioned as a distinctive Northern Arizona lodging and event destination while preserving the individuality, history and natural character that make the setting so difficult to replicate. The resort includes 23 furnished and individually configured guest cabins ranging from intimate studios, historic cottages and authentic log cabins to larger one-, two- and three-bedroom, house-style accommodations. Rather than a conventional row of identical hotel rooms, the cabins are distributed throughout the mature ponderosa forest, creating privacy, individuality and an immersive sense of retreat. Many cabins offer convenient drive-up parking, while electronic smart locks support streamlined self-check-in and efficient operations without the need for a traditional front desk or extensive full-time staffing. Features vary by cabin and may include kitchens or kitchenettes, fireplaces or wood-burning stoves, climate control, televisions, refreshed interiors and furnishings, upgraded bedding and private porches or outdoor seating areas. The extraordinary land is central to the Hoel Reserve experience. The developed resort area occupies only a portion of the proposed hotel parcel, while the property rises behind the cabins and event spaces into heavily forested canyon terrain framed by dramatic rock walls and natural formations. An onsite hiking path adds an experiential amenity and reinforces the property’s remarkable sense of privacy, scale and connection to the canyon. Hoel Reserve also offers a highly functional destination-wedding and event platform with multiple distinct settings throughout the property. The central ceremony area features a landscaped lawn and ornate iron gazebo surrounded by mature trees and historic cabins. Cabin 20 serves as the bridal cottage near the ceremony setting and includes two bedrooms, two bathrooms, a full kitchen, fireplace and expansive covered porch. Cabin 21 serves as the groom’s cottage near Rosewood Hall and includes two bedrooms, kitchen, fireplace, game areas, a shared bathroom and private fenced side yard. Rosewood Hall is a separate finished reception and gathering venue located in the southern portion of the resort. Originally constructed as a three-car garage, it has been converted into flexible indoor event space with updated flooring, chandeliers, decorative lighting, drapery and roll-up doors supporting convenient vendor access and adaptable indoor-outdoor use. Temporary heated tented space has previously been added outside the hall for a seasonal event, demonstrating additional flexibility for receptions, corporate gatherings and private functions, subject to applicable approvals. A picturesque rustic outbuilding currently used for storage has also become a popular setting for bridal portraits, wedding-party photographs and guest photo opportunities. Additional improvements include a dedicated laundry building, garage, established internal drives and pathways, landscape and path lighting, an EV charging station, newer underground electrical infrastructure, property-wide Wi-Fi and an onsite wastewater treatment facility. Reclaimed water from the treatment system is reportedly used to irrigate the established landscaping and gathering areas throughout the resort. The property is well suited for weddings, retreats, reunions, corporate gatherings, wellness programs and full-property buyouts, allowing lodging and event revenue to be combined within one destination experience. County approval and permits are in place for nine additional guest units, creating meaningful future key-count expansion potential. Hoel Reserve presents an exceptional opportunity for a boutique hotel operator, resort group, wedding and event company, retreat operator or private investor seeking an established hospitality asset with distinctive land, upgraded infrastructure, event-driven revenue potential and permitted expansion in one of Northern Arizona’s most recognizable destinations.