Wild Birds Unlimited Franchise 961 Medford Ctr 1,500 SF Retail Building Medford, OR 97504 $85,000 ($56.67/SF)

Award-Winning Wild Birds Unlimited® Franchise — Exclusive Jackson County Territory | Medford, Oregon
Rare opportunity to acquire an established, award-winning Wild Birds Unlimited® specialty retail franchise with exclusive territory rights covering all of Jackson County, Oregon. Operating continuously since November 1992 — among the longest-tenured WBU locations in the Pacific Northwest — and under current ownership since August 2015.
The location holds Wild Birds Unlimited's Golden Eagle Club Award, the franchisor's top honor for sustained financial and operational performance, along with a Friend to the Environment Award and four consecutive years of 15%+ Retail Sales Growth recognition (2017–2020).
Key Highlights
Exclusive Jackson County territory — protected market position, no in-market competition
33+ years operating history with 49% gross margins and a recession-resilient category ($7.6B annually nationwide per U.S. Fish & Wildlife Service)
Five-person specialist staff (1 FT + 4 PT) — all BFS-certified through WBU's training system
Owner works 25–35 hours/week — owner-operator or semi-absentee with manager hire
Up to 2 months seller transition training included
Established loyalty engine — proprietary Daily Savings Club, MyWBU online sales with local home delivery, active SMS and email channels
Embedded community partnerships — Rogue Valley Audubon Society, Klamath Bird Observatory, Southern Oregon Land Conservancy
Location
1,500 SF (1,000 selling, 500 back) at 961 Medford Center — Southern Oregon's most active neighborhood retail hub at the intersection of Crater Lake Avenue and Biddle Road. Adjacent co-tenants include Nature's Pet Store and Casa Vieja Bar & Grill, within a center anchored by Safeway and the Oregon DMV. A 2026 buyer enters the January 2027 lease renewal with 12 months of operating history and demonstrated $640K+ annual sales — meaningful negotiating leverage.
Financial Profile
2025 Revenue: $640,360 (4-year band: $640K–$727K, 3-year average $679,767)
Adjusted 2025 SDE: ~$70,700 after documented non-recurring add-backs (one-time HVAC replacement + voluntary owner wage reduction tied to a household income change unrelated to business performance)
Combined earnings potential: $90K–$100K+ with identified buyer-driven optimization (illustrative; full SDE bridge under NDA)
Massive Entry Savings vs. New Franchise
Total acquisition cost of approximately $111,000 ($85K asking + $26K WBU transfer fees) plus inventory at cost, versus $224,373–$379,957 to open a new WBU store per the WBU Franchise Opportunity site — $113K–$269K saved on entry alone, with 33+ years of operating history, an established customer base, and trained staff included.
Offering Terms
Asking Price: $85,000 (business goodwill + FF&E)
Inventory: $60,000–$90,000 at cost, sold separately (seasonal range)
Franchise Transfer Fee: $26,000 at closing
Lease: $1.79/SF + CAM, assumable through January 1, 2027 (landlord approval required)
Financing: Cash or conventional; SBA financing may be available for qualified buyers
Buyer Approval: Subject to formal Wild Birds Unlimited, Inc. franchisor approval
Seller is retiring and is committed to finding the right next owner. Full P&L, tax returns, and lease available to qualified buyers under executed NDA.