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Investment Highlights

  • heavy traffic, Prime location

Executive Summary

Exceptional opportunity to secure a premier commercial development site in the heart of Wisconsin Dells / Lake Delton along the highly traveled Wisconsin Dells Parkway. Positioned in one of the Midwest’s most recognized tourism corridors, this vacant parcel offers unmatched visibility, strong traffic counts, and endless potential for investors, developers, and visionary entrepreneurs.
The seller indicates that water retention work has already been completed, creating a significant advantage for the next owner and helping streamline the path to development. With driveway access ready to be installed and utilities nearby, this property is poised for the next phase—bring your plans and start building. Additional commercial land may also be available, allowing room for expansion or a larger multi-phase concept.
Adding even more value, large billboards on-site generate supplemental income while you finalize future development plans. Whether you are looking for immediate cash flow, long-term land appreciation, or a signature commercial project, this property checks every box.
The possibilities here are extraordinary: hotel or resort development, waterpark-related attractions, destination restaurants, entertainment venues, retail centers, gas station/convenience store concepts, luxury apartments, mixed-use projects, family attractions, or other high-profile commercial ventures. Few locations can match the exposure and built-in customer base this corridor provides.
Surrounded by nationally known waterparks, resorts, restaurants, shopping, and year-round tourism, this site places your future business in the center of the action. Millions visit the Wisconsin Dells area annually, making this one of Wisconsin’s most dynamic markets for hospitality, recreation, and commercial growth.
Prime parcels in locations like this rarely come available with site improvements already underway. If you have been waiting for the right property to launch a landmark project, this is your chance to build something remarkable in one of Wisconsin’s most sought-after destinations. The groundwork is started—the opportunity is here.

Property Facts

Price $4,000,000
Sale Type Investment or Owner User
No. Lots 1
Property Type Land
Property Subtype Commercial
Proposed Use
Retail
  • Office
  • Multifamily
  • Hospital
  • Storefront, Retail or Office
  • Storefront, Retail or Residential
Total Lot Size 2.87 AC
Zoning Commercial - Commercial Zoning with alot of possibilities

1 Lot Available

Lot 1

Price $4,000,000
Price Per AC $1,393,728.22
Lot Size 2.87 AC

Prime location, WI Dells. Seller indicates water retention is done. Big billboards bring in additional revenue. Ready to break ground once the plan is in place, prime commercial land. 2.87 Acres with additional Commercial land available.

Description

Great almost 3 acre lot ready to build. Prime investment opportunity. Additional Commercial land available. Prime location, WI Dells. Seller indicates water retention is done. Big billboards bring in additional revenue. Ready to break ground once the plan is in place, prime commercial land. around 20,000 vehicles pass by every day, with up to 30,000 on summer peak days.

Somewhat walkable
20/100
Exceptionally drivable
100/100
Somewhat bikeable
30/100

Property Taxes

Property Taxes

Parcel Number
146-0296-00000
Land Assessment
$1,071,900
Improvements Assessment
$0
Total Assessment
$1,071,900
  • Listing ID: 40214376

  • Date on Market: 4/20/2026

  • Last Updated:

  • Address: Highway 12, Lake Delton, WI 53940

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