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NWC Unser & Cherry Road blvd
Rio Rancho, NM 87144
Unser Corridor Development Opportunity 19.8ac · Land For Sale
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19.80 AC


Executive Summary
Exceptional opportunity to acquire ±19.8 acres of development-ready land at the northwest corner of Unser Boulevard and Cherry Road—strategically located in the center of Rio Rancho’s most active growth corridor. This highly visible site offers scale, flexibility, and direct access to one of the region’s primary north-south arterials.
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Prime Location with Strong Visibility
• Approximately 1,710 feet of frontage along Unser Blvd
• Traffic counts of 16,500 VPD on Unser Blvd and 13,500 VPD on Cherry Rd
• Prominent corner positioning with excellent access and visibility
Located along the rapidly expanding Unser corridor, the site is ideally positioned to capture both commuter and residential traffic.
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Flexible Mixed-Use Zoning
The property is zoned MU-A (Mixed Use Activity Center), providing exceptional flexibility for a wide range of development types, including:
• Retail & neighborhood commercial
• Office & medical
• Multifamily or master-planned residential
• Integrated mixed-use projects
This zoning is designed to support vibrant, walkable communities that combine residential and commercial uses.
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Surrounded by Growth & Demand Drivers
The site is surrounded by established and expanding residential neighborhoods and is near major regional anchors including:
• Rust Medical Center (199 beds)
• Cabezon Master Planned Community (2,600 homes)
• Numerous subdivisions driving sustained population growth
Rio Rancho continues to be one of New Mexico’s fastest-growing cities, with strong household formation and ongoing residential development fueling demand for retail and services.
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Strong Demographics
• 99,717 residents within 5 miles
• Average household income of $108,761 (5-mile radius)
• Rapid projected population and household growth through 2030
• High demand for additional commercial amenities driven by new housing
These fundamentals support long-term viability for a wide range of development concepts along a major Unser development corridor
________________________________________
Prime Location with Strong Visibility
• Approximately 1,710 feet of frontage along Unser Blvd
• Traffic counts of 16,500 VPD on Unser Blvd and 13,500 VPD on Cherry Rd
• Prominent corner positioning with excellent access and visibility
Located along the rapidly expanding Unser corridor, the site is ideally positioned to capture both commuter and residential traffic.
________________________________________
Flexible Mixed-Use Zoning
The property is zoned MU-A (Mixed Use Activity Center), providing exceptional flexibility for a wide range of development types, including:
• Retail & neighborhood commercial
• Office & medical
• Multifamily or master-planned residential
• Integrated mixed-use projects
This zoning is designed to support vibrant, walkable communities that combine residential and commercial uses.
________________________________________
Surrounded by Growth & Demand Drivers
The site is surrounded by established and expanding residential neighborhoods and is near major regional anchors including:
• Rust Medical Center (199 beds)
• Cabezon Master Planned Community (2,600 homes)
• Numerous subdivisions driving sustained population growth
Rio Rancho continues to be one of New Mexico’s fastest-growing cities, with strong household formation and ongoing residential development fueling demand for retail and services.
________________________________________
Strong Demographics
• 99,717 residents within 5 miles
• Average household income of $108,761 (5-mile radius)
• Rapid projected population and household growth through 2030
• High demand for additional commercial amenities driven by new housing
These fundamentals support long-term viability for a wide range of development concepts along a major Unser development corridor
Property Facts
| Sale Type | Investment or Owner User | Property Subtype | Commercial |
| No. Lots | 1 | Proposed Use | Commercial |
| Property Type | Land | Total Lot Size | 19.80 AC |
| Sale Type | Investment or Owner User |
| No. Lots | 1 |
| Property Type | Land |
| Property Subtype | Commercial |
| Proposed Use | Commercial |
| Total Lot Size | 19.80 AC |
1 Lot Available
Lot
| Price | $2,587,464 | Lot Size | 19.80 AC |
| Price Per AC | $130,680.00 |
| Price | $2,587,464 |
| Price Per AC | $130,680.00 |
| Lot Size | 19.80 AC |
A rare large-scale opportunity in the heart of Rio Rancho’s expanding Unser corridor—ideal for developers seeking scale, flexibility, and long-term growth potential
Description
Key Highlights • ±19.8 acres of development-ready land • Prime corner location at Unser Blvd & Cherry Rd • ±1,710’ frontage along Unser Blvd • Zoned MU-A for flexible mixed-use development • Located in Rio Rancho—New Mexico’s fastest-growing city • Surrounded by new residential growth and major employment drivers • Strong demographics and increasing demand for retail and services
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