Cristina Hidalgo
Director of Operations, KW Lubbock
Lubbock, TX 79424
Behind-the-scenes expert handling all aspects of marketing, operations, and deal flow for smooth closings.
Phone (806) 771-7710
Behind-the-scenes expert handling all aspects of marketing, operations, and deal flow for smooth closings.
Property Types
Hospitality, Industrial, Office, Retail, Flex, Specialty, Health Care
Markets
Lubbock
Languages
English, Spanish
Bio
Cristina Hidalgo serves as Director of Operations for The Powell Group, a respected commercial real estate and business brokerage firm based in Lubbock, Texas. With over 20 years of project management experience, she brings a unique blend of strategic oversight, operational leadership, and marketing expertise to support successful transactions across a wide range of commercial and business assets. She leads all internal marketing initiatives for the firm, developing professionally branded materials including property flyers, offering memorandums, social media content, digital ad campaigns, and targeted email communications. Her ability to translate complex information into clear, compelling, and high-converting messaging has made her an integral part of the firm’s growth and client success. In addition to marketing, Cristina plays a critical role in managing the operational side of listings and deal flow. She oversees CRM systems, lead tracking, internal workflows, and document management—ensuring that every listing is accurate, responsive, and fully supported from initial outreach through closing. Her proactive communication and attention to detail help maintain consistency, professionalism, and client satisfaction across every touchpoint.
Cristina’s extensive background in project management has equipped her with the skills to streamline processes, manage competing priorities, and coordinate fast-paced, high-value transactions with efficiency and precision. She is known for her ability to “do it all” behind the scenes—supporting brokers, buyers, and sellers with dedication, discretion, and a solutions-focused mindset.
