Leonardo Annecca
MySuites & Co.
New York, NY 10012
Architect/Asset manager -New York City
Phone (347) 929-7880
Architect/Asset manager -New York City
Property Types
Hospitality
Markets
New York City
Languages
English
Bio
Leonardo Annecca is a hotel brand director with an international reputation for shaping and elevating luxury boutique hotels.
Educated in architecture, business, and hospitality — across Milan, Paris, and New York — and trained alongside iconic French designers Philippe Starck and Jacques Garcia during the first wave of authentic boutique hotels, Leonardo brings an integrated approach that gives him a competitive edge few in the industry can match.
For more than two decades, Leonardo has built, refined, and repositioned independent boutique hotels and lifestyle hospitality concepts across New York, Europe, and the Mediterranean. He specializes in the segment of Small Luxury Boutique Hotels, where nuance, storytelling, and identity determine both guest experience and commercial performance.
A lifelong entrepreneur, Leonardo chose independence over corporate conformity. He created and operated his own hospitality ventures, learning firsthand how architecture, brand, operations, and revenue intersect. This path allows him to offer owners a perspective that is both creative and commercially grounded — a combination rarely found inside traditional hotel groups.
Today, Leonardo works selectively with boutique hotel owners on limited-term brand mandates, leading full-scale brand creation, repositioning, and implementation.
What defines his work is his ability to enter a property and immediately articulate its entire world: the concept, the guest, the emotional tone, the spatial identity, the story — and the commercial trajectory.
Then he builds it into a coherent physical, visual, and operational reality.
His approach integrates six core disciplines:
• Architectural concept creation
• Brand identity + narrative development
• Visual and lifestyle aesthetics
• Revenue optimization + strategic repositioning
• Guest-experience design
• Real-estate value enhancement
Leonardo represents a rare profile in hospitality — part architect, part strategist, part storyteller — bringing a disruptive, soulful, and commercially sharp perspective to the future of boutique hotel branding worldwide.
Education
