Torre Morgal
President and Chief Executive Officer, Lincoln Asset Management
Lake Oswego, OR 97035
Property Types
Hospitality
Bio
Torre brings a wealth of knowledge, skill, and vision to the company. His dynamic leadership and years of hospitality experience has made Lincoln Asset Management into one of the Northwest’s largest hotel management firms.
Torre has a particular skill in assessing the competition and has an expert ability to analyze exactly what works and why. He has spent years studying the Northwest markets and has the skill to accurately evaluate the competition and a unique understanding of market conditions. He has used that ability to reposition properties to outperform their competition.
