Today’s consumer demands more. They want smaller, simpler, multi-featured, high-quality, and low-cost products. Film adhesives are answering these challenges: Adhesive backed foam gaskets improve the speaker performance in a mobile phone. A self-adhesive vent placed on an otherwise sealed HID headlamp assembly prevents it from fogging. New tapes that are conductive in only one direction allow use as a mechanical fastener as well as a multi-circuit electrical connection. Countless examples in multiple industries show a strong growth trend in the use of pressure sensitive adhesive tapes to meet consumer needs.