In the early 20th century, advertising magnate Barron Gift Collier came to Florida and saw a place where families would come to enjoy a good life. Inspired by the promise of this land, he bought more than a million acres and was instrumental in creating Collier County. Today, nearly 100 years later, they share their founder’s love of this land and his vision for its continued promise. This land is their home. They care about its future.