Edward Jones began in 1922 as Edward D. Jones & Co., founded by Edward D. Jones Sr. in St. Louis, and the company built its early business around a branch-office brokerage model that brought local advice closer to individual clients. The company now focuses on financial advising and wealth strategies for individual investors, with services that include retirement planning, education savings, insurance needs, and personalized investment guidance. Edward Jones also offers investment accounts and products such as mutual funds, stocks, bonds, certificates of deposit, and banking and borrowing solutions, reflecting a broader mix of advisory and account services. The company continues to maintain a broad North American branch network and a client-centered model built around financial advisors and long-term planning.