Farmers Insurance began in 1928 with a focus on insuring the vehicles of rural farmers and ranchers, then expanded into a broad insurance business serving households and businesses across the United States. The company offers coverage for home, auto, life, business, recreational vehicles, and other specialty needs, and also provides financial products through multiple companies, brands, and distribution channels. Farmers Insurance reaches customers through a network of exclusive agencies, independent agents, and direct sales channels, while business insurance spans property, liability, crime, and industry-specific coverage options.