GGP is the U.S. retail real estate platform of Brookfield Properties, operating as an independently branded business focused on the ownership, operation, and redevelopment of high-quality retail destinations. The brand traces its origins to General Growth Properties, one of the most influential shopping-center owners in U.S. history, founded in 1954 by the Bucksbaum family in Iowa and later headquartered in Chicago. General Growth rose to prominence as the second-largest mall owner in the United States, known for landmark assets such as Fashion Show Mall (Las Vegas), Ala Moana Center (Honolulu), Oakbrook Center (Illinois), and South Street Seaport (New York). In 2009, the company filed for Chapter 11 bankruptcy during the Global Financial Crisis, later emerging with a simplified balance sheet and renewed strategic focus on Class-A retail. In 2018, General Growth was acquired by Brookfield Property Partners, ending its public-company life and integrating its portfolio into Brookfield’s global real estate platform. Management of the assets transitioned to Brookfield Properties, while much of the original Chicago-based retail team remained in place. In 2026, Brookfield officially revived the GGP name for its U.S. retail division, recognizing the strength, legacy, and market recognition of the General Growth brand. The rebranding did not change ownership or leadership; instead, it positioned GGP as a standalone retail identity within Brookfield Properties, focused on placemaking, experiential retail, and mixed-use redevelopment of iconic shopping centers. Today, GGP functions as a best-in-class owner-operator of major retail destinations, with an emphasis on transforming traditional malls into community hubs that integrate retail, dining, entertainment, residential, and office components.