Joe Rust Company was founded in 1984 in Waxahachie, Texas, and traces its start to Joe Rust's long career in real estate beginning with a salesman's license in the 1970s and a Texas broker's license in 1980. The company is active in real estate brokerage and specializes in land and commercial properties across Texas, with much of its work centered in the southern Dallas–Fort Worth metroplex. Its experience spans retail and commercial sites, residential development tracts, multifamily land, and farm and ranch properties. Joe Rust Company also handles property sales and lease assignments, supporting clients with transactions in multiple real estate verticals.