McDonald's began in 1940 as a drive-in restaurant in San Bernardino, California, and the business later expanded after Ray Kroc became involved in the 1950s and acquired the rights to the McDonald's system in the early 1960s. McDonald's now franchises and operates restaurants that serve a locally relevant menu of food and beverages across communities in many markets worldwide. The company operates through a heavily franchised business model, with its restaurant system including both company-operated and franchised locations. McDonald's remains centered on quick-service dining while extending into menu categories such as breakfast, burgers, chicken, beverages, and other everyday food offerings.