HomeBased Realty® was Founded in 1997 by Joe Morales. Joe Morales, founder and President created HomeBased Realty® with the future in mind. The real estate industry is being changed by three powerful revolutions. They are the internet revolution, the information revolution and the home office revolution. With technology changing how and where we work, HomeBased Realty® was designed with a non-traditional structure. Technology has allowed us to work from just about anywhere, including our homes. HomeBased Realty® is a pioneer in the real estate virtual home office concept. Joe Morales has been a licensed salesperson in California since 1991 and a licensed Broker in Ca. since 1997.