United Country Real Estate began in 1925 as United Farm Agency and built its business around helping buyers and sellers reach rural property markets. The company operates a franchise-based real estate marketing network for affiliated brokers and agents, with services that include property advertising, lead generation, training, technology, and auction support. Its property focus includes country homes, farms, ranches, land, hunting properties, waterfront properties, mountain homes, luxury properties, and investment land. United Country Real Estate also maintains a broad online property marketplace and specialty websites serving buyers and sellers across the United States and in select international markets.