George Jenkins, the founder of Publix, believed strongly in serving as a role model for treating associates with respect. His door was always open, offering associates the opportunity to share their ideas and opinions. He often expressed the view that, “If you want people to respect you or your company, you must show respect for them.” Jenkins understood firsthand what it felt like to be overlooked. During his time working for the grocery chain Piggly Wiggly, he had innovative ideas he hoped to discuss with the company’s new owner. After the owner failed to visit the Winter Haven, Florida store as expected, Jenkins drove to Atlanta in an effort to meet him. Despite this effort, he was denied a meeting and was told the owner was occupied with important business. While waiting, Jenkins overheard the owner speaking about going to play golf instead. This experience prompted Jenkins, in 1930, to open his own store next to the Piggly Wiggly in Winter Haven, determined never to treat employees or customers the way he had been treated. He devoted himself to building a company culture where all associates were regarded as owners and treated with dignity and respect. His intention was to cultivate an environment grounded in mutual respect, engagement, and a genuine sense of belonging.